#USA #New York #Insight Partners #Marketing Evolution #AI-driven Data

Marketing Evolution Expands Investment for AI Marketing Data

New York, Dec 9, 2025 - Marketing Evolution, a leader in marketing analytics, has unveiled a significant funding round led by Insight Partners, a prominent global software investor. This financial boost aims to accelerate the development and market deployment of a cutting-edge AI-ready data infrastructure.

The primary goal of this funding is to transition Marketing Evolution from an analytics specialist to a pioneer in AI-ready marketing data infrastructure. The company focuses on creating systems that unify, govern, and activate enterprise marketing data, bridging the gap between traditional marketing practices and future-oriented, AI-driven environments.

CEO Stephen Williams emphasized, "We are tackling one of the major challenges in marketing's AI evolution—creating adaptable and dependable data infrastructures. This funding propels us past mere data measurement, evolving into a dynamic learning system. It aims to provide a robust data architecture that facilitates the operationalization of AI in the marketing landscape."

In conjunction with this investment, Rajiv Gihwala, a Principal at Insight Partners, will join Marketing Evolution’s Board of Directors, alongside AI expert and Managing Director George Mathew. The board also features notable figures from the industry, such as Andy Frawley, CEO of Data Axle, and Lindsay Luger, Founding Partner of EIP.

George Mathew noted the ongoing transformational shift in the industry, stating, "We are in the early phases of a generational platform shift, with AI-driven companies redefining operational standards across sectors. Marketing Evolution lays the groundwork for the future of marketing analytics, positioning itself as a leader in this space."

Established in 2000, Marketing Evolution has consistently aimed to enhance marketing return on investment (ROI) through advanced data science techniques. The company has developed a robust infrastructure that integrates and enhances dispersed marketing data into reliable, analytics-ready intelligence, significantly improving clients' marketing ROI by an average of 35%.

Anticipating a transformative launch in Q1 2026, Marketing Evolution will introduce a next-generation enterprise data platform tailored to unify and leverage AI-ready marketing data. This vendor-agnostic platform will enhance decision-making throughout marketing ecosystems.

The upcoming platform, branded as Mevo, offers a decision-ready intelligence layer that interprets and consolidates disparate data sources into a coherent, continuously learning mechanism, providing actionable insights in real time.

Features of Mevo include:
- Unified Data Framework: Structure data across various sources, audiences, channels, and outcomes.
- Continuous Learning Capability: Adaptively reconstruct customer journeys, synthesize data, and enable predictive and generative AI functionalities.
- Real-time Decision Support: Leverage a conversational interface to facilitate simulation, forecasting, and informed recommendations.

This funding signifies a pivotal advance in Marketing Evolution's commitment to constructing adaptive marketing systems capable of continuous learning, explanation, and optimization. The anticipated data platform is set to enhance the value enterprises can derive from their intelligence-driven strategies.

Company Overview

About Marketing Evolution: Tailored for marketers, Mevo serves as the AI operational framework for modern marketing. The platform converts fragmented data into real-time insights that inform decisions and optimize marketing returns.

About Insight Partners: Insight Partners is a renowned global software investor, focusing on high-growth technology and internet companies. The firm manages over $90 billion in assets as of mid-2025 and has supported over 875 companies, with many achieving IPOs. Their aim is to help visionary executives navigate growth challenges with hands-on expertise. For more insights, visit insightpartners.com or follow them on X @insightpartners.