ABC Cooking and Kagome Collaborate to Promote Vegetable Health on August 31

Celebrate Vegetable Day with ABC Cooking Studio and Kagome!

August 31 is Vegetable Day in Japan, and to mark this occasion, ABC Cooking Studio has partnered with Kagome Co., Ltd. to promote fun and engaging ways to incorporate more vegetables into our diets. With a focus on health during the summer months, they are launching five innovative initiatives across 80 studios nationwide.

Five Exciting Initiatives

The initiatives are designed to encourage vegetable consumption and tackle the national issue of vegetable deficiency:
1. Veggie Check Sampling – Participants who use the Veggie Check, a tool to measure vegetable intake, will be treated to samples of Veggie Life 100 Smoothies. This will help them become conscious of their daily vegetable consumption.
2. Exclusive 1-Day Lessons at Flagship Studios – Special lessons will be introduced every two months, where participants will learn to whip up delicious vegetable-packed pasta using a classic tomato sauce.
3. Member-Exclusive Classes – ABC members can participate in a course that focuses on meals containing over 120g of vegetables in August.
4. Food Lifestyle Improvement Campaign – A special program for 100 members aimed at enhancing their awareness and consumption of vegetables over a 2-week to 1-month challenge.
5. Quarterly Magazine Insights – The ABC Cooking seasonal magazine will provide recipes and tips for enjoying a healthy and vegetable-rich lifestyle.

The Veggie Consumption Campaign

Since January 2020, Kagome has driven the “Let’s Take Vegetables!” campaign to promote vegetable consumption throughout Japan. ABC Cooking Studio supports this initiative, aiming to simplify the incorporation of vegetables into everyday meals through various appealing recipes.

ABC Cooking’s basic cooking classes highlight the importance of vegetables, ensuring that each of the 12 menus includes vegetables that fulfill half of the daily requirement of 350g set by the Ministry of Health, Labour and Welfare.

Upcoming Plans for 2025

In 2025, further initiatives will include:

- Continuous Veggie Check Sampling where participants receive smoothies, enhancing awareness of vegetable intake. This campaign will run from August 1, 2025, until supplies last.
- Unique 1-Day Lessons featuring meals that showcase the versatility of vegetables, such as a classic tomato sauce pasta.
- Specific Member Classes focused on elaborate dishes using fresh vegetables.
- A targeted 100-member Monitoring Project aimed at improving dietary habits through vegetable juices.

The Role of ABC Cooking Studio

With a mission to spread joy through cooking, ABC Cooking Studio is one of the world’s largest cooking schools, serving about 1.7 million members across Japan and several countries in Asia. The organization emphasizes the importance of home-style cooking by offering beginner classes foundational to understanding cooking skills and enhancing vegetable intake.

Why is This Important?

According to the Health, Labour and Welfare Ministry, many Japanese citizens fail to meet the daily vegetable intake goal of 350g. Through fun and helpful campaigns, ABC Cooking and Kagome aim to transform the way people perceive and consume vegetables, paving the way for healthier eating habits and better overall health. As they introduce seminars, promotions, and engaging content through their platforms, cooking and vegetable consumption can become a delightful part of daily life.

For those interested in participating in these initiatives, further details can be accessed through the official websites of ABC Cooking Studio and Kagome, promising an exciting avenue towards enhancing health through vegetables!

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