Midea's XPRESS MASTER: A Culinary Revolution at IFA 2025
In an exciting reveal at IFA 2025, the Midea Group, ranked 246th on the Fortune Global 500 list, showcased its latest innovation in kitchen technology - the XPRESS MASTER. This new range promises to change the way we approach cooking, especially for those juggling busy schedules filled with morning meetings, school drop-offs, and rush-hour commutes.
Efficiency Meets Flavor
The XPRESS MASTER line emphasizes that efficiency in the kitchen does not have to compromise the quality and taste of meals. With several state-of-the-art appliances aimed at making cooking both quicker and simpler, Midea is addressing the needs of modern home chefs everywhere.
Induction Cooktop: The centerpiece of the XPRESS MASTER series is the induction cooktop, powered by innovative XpressHeat technology. This cooktop heats up in seconds, ensuring that your oat porridge reaches the perfect creamy texture and that milk is warmed just right for a delightful latte to kickstart your morning. With smart settings that prevent pots from boiling over and ensure chocolate doesn’t scorch, it’s a great addition to any kitchen.
Dual Zone Air Fryer: After a long day, cooking can often feel like a chore. Enter the Dual Zone Air Fryer. This appliance features two completely separate drawers, allowing users to cook different dishes at the same time. Imagine preparing crispy fries on one side while cooking tender salmon on the other, all without any flavor transfer between the two. It’s designed to minimize stress during dinner prep.
XpressGrill Steak Oven: For special occasions or when you simply want to savor restaurant-quality meals at home, the XpressGrill is perfect. Utilizing graphene heating technology and a top-quality cast iron pan, it cooks meat to perfection without the need for flipping, ensuring a gourmet experience right in your kitchen.
A Comprehensive Culinary Solution
Across the entire XPRESS MASTER range, each appliance is designed for unparalleled convenience. The double convection oven can roast a chicken and bake a delicate pie simultaneously, while the combined oven offers steaming, baking, microwaving, and air-frying capabilities all in one device. This tech-savvy oven adjusts cooking methods based on real-time activity, making it a smart addition to any kitchen.
For quick meals, the light meal cooker turns simple ingredients into healthy grain bowls and tender proteins in no time. Meanwhile, the pressure cooker can prepare stews for a week’s worth of meals, and the compact built-in oven reheats bread to perfection.
Time-Saving Innovations
In today’s fast-paced world, time is the most valuable currency, and Midea’s XPRESS MASTER technologies are here to help save it. With each innovation, Midea is dedicated to enhancing home-cooking experiences, ensuring delicious meals are still attainable even in the busiest lives.
About Midea Group
Founded in 1968, Midea is a leading global technology enterprise, recognized not only for its excellent home appliances but also for its commitment to smart home solutions. By restructuring its core business into six growth pillars, including Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare, and Annto Logistics, it aims to pave the way for innovative advancements in 2025. Visit
Midea Group's website for more details.
Conclusion
With the introduction of the XPRESS MASTER kitchen technology, Midea redefines cooking in an era where efficiency, flavor, and health matter. Their commitment to innovation is evident in every product, making meal preparation faster and more enjoyable for every home chef.