Foss & Company Introduces a New Brand Identity for Continued Growth and Clarity

Foss & Company's New Brand Identity: Strengthening Growth and Clarity

On September 17, 2025, Foss & Company, a prominent player in the tax equity syndication landscape, revealed a refreshed brand identity that includes an updated logo and a streamlined visual system. This change signifies more than just a new look; it embodies the firm’s ongoing growth journey and clarity in its mission.

The evolution of Foss & Company’s branding is a reflection of its over four decades of experience in connecting investors with high-impact, tax-advantaged opportunities. The renewed identity not only showcases the organization's evolution but also reinforces its commitment to both its investor and developer partners. As George Barry, the company’s president and CEO, puts it, "This is a visual refinement, not a repositioning." He emphasizes that while the company has substantially increased in scale and visibility, its core mission and partnership ethos remain unchanged.

The essence of the rebranding can be summarized in the theme: Trusted Evolution. Visual Refinement. Same Values. This tagline encapsulates the firm’s dedication to modernizing its external presentation while staying true to the relationships and guiding principles that have been the foundation of Foss & Company since its inception in 1983.

Foss & Company’s updated branding aligns neatly with the firm’s broader strategies that include developing new fund structures and scaling up investment volumes. Additionally, the firm seeks to deepen its commitments in sustainability-focused sectors such as nuclear energy and carbon capture, reinforcing a commitment to responsible investing in a changing world.

The refreshed identity mirrors a significant expansion in Foss & Company's operations, reflective of their ambition to enhance their presence within the investment space. As the landscape of tax equity and investment opportunities continues to evolve, the firm positions itself to provide cutting-edge solutions and maintain long-lasting partnerships grounded in trust and mutual benefit.

The new logo, which features clean lines and modern aesthetics, aims to convey a sense of reliability and forward momentum. This visual update communicates Foss & Company’s readiness for the future while still maintaining respect for its established legacy. The rebranding effort was guided by a vision to create a cohesive and impactful brand image consistent with what differentiates Foss & Company in the eyes of its stakeholders.

Foss & Company invites all interested parties to explore its redesigned brand at www.fossandco.com, where more information about the firm’s evolving narrative is readily available.

The rebranding extends beyond aesthetics; it embodies the strategic advancements and foundational elements that Foss & Company remains committed to nurturing. With a keen focus on growth and clarity, the firm looks forward to continuing to build and strengthen its partnerships while paving the way for innovative, sustainable investing practices.

In conclusion, Foss & Company’s brand refresh is more than a cosmetic update; it is a representation of their journey towards growth, clarity, and a sustained commitment to their values and partnerships that will navigate the future of tax equity investment. This new identity not only elevates their corporate presence but also demonstrates their enduring pledge to impact meaningful change within the investment landscape.