#Japan #Bunkyo, Tokyo #Contact Lenses #Haruka Fukuhara #BelleMe

BelleMe Contact Lenses Unveils New Colors in Stunning WebCM

The popular Japanese contact lens brand, BelleMe, celebrated the launch of its latest color contact lenses by featuring beloved actress and singer Haruka Fukuhara in a new WebCM titled "Today’s Me is Water Gloss Veil Color Contact Lens." The advertisement highlights the brand's mantra: "You can choose the version of yourself you want to be."

The new colors, Melty Gloss and Dewy Gray, offer a unique water-gloss effect that enhances eye visibility and expresses different moods through stunning visuals. The CM showcases Fukuhara’s radiant expressions as she models each color, capturing the essence of the brand and its new products.

New Colors and Their Concepts

In the CM, each new color is complemented by specific costumes and backgrounds that resonate with the concept of the Water Gloss Veil. During the shoot, Haruka Fukuhara portrayed a cheerful demeanor against a warm backdrop for "Melty Gloss," which embodies a soft, brown hue to create a sweet and inviting look. In contrast, her portrayal of "Dewy Gray" was set against a chic, sophisticated background, enhancing an elegant and mature image. The staff was mesmerized by Fukuhara's ability to bring the colors’ unique characteristics to life through her expressive performance.

Haruka Fukuhara’s Thoughts on the New Colors

Haruka Fukuhara shared her excitement about the new additions to the BelleMe line, stating, "BelleMe offers five colors of color contact lenses that can be selected based on your mood of the day, and now we have two additional stunning shades! The new shades provide a watery, luminous eye look, giving the impression of a veil of light around your eyes. The first one, Melty Gloss, offers a brown hue that melts into a beautiful gaze, while the second, Dewy Gray, presents a delicate gray that captures an effortlessly chic essence. I encourage everyone to try these new colors and discover a new version of themselves!"

About the BelleMe Brand

BelleMe is a color contact lens brand that debuted in April 2022 as a sister brand of the one-day disposable circle contact lenses, Seed Eye Coffret 1day UV M. The brand was born from the desire to cater to those who want flattering yet subtle contact lenses that align with their lifestyle and fashion forethought. The existing colors present exquisite brown nuance shades, but with the introduction of Melty Gloss and Dewy Gray, BelleMe now boasts a total of seven options.

Both newly launched shades reflect current trends in color contact lenses focused on a water-gloss look, appealing to those who wish to change their appearance with ease, embracing the concept of everyday transformation.

• - Melty Gloss: Enhances the eyes with a crescent highlight color for a natural three-dimensional effect while providing a shiny, lustrous finish that captivates.
• - Dewy Gray: The only gray option in the BelleMe line, featuring a delicate dot pattern for an elegantly refined eye appearance.

A Trusted Choice in Contact Lenses

Seed Corporation, the parent company of the BelleMe brand, has been producing contact lenses since its establishment in 1957. The company is known for its commitment to quality and innovation, creating products that meet diverse customer needs. Their flagship Pure series is manufactured with strict quality control procedures from research to production in Japan. With a goal of delivering the joy of seeing to over 50 countries worldwide, Seed continues to be a prominent name in the optical industry.

To explore BelleMe's new colors and find your ideal self, visit their official Instagram, Twitter, and TikTok profiles.