#Japan #Shinjuku #THE MATCHA TOKYO #Planet Rolls

Introducing Planet Rolls' First Popup Store in Shinjuku

Planet Rolls, the plant-based roll brand launched by Oizumi Factory, is making its highly anticipated debut in Shinjuku with a popup store at SHINJUKU DELISH PARK. From July 29 to August 11, 2026, visitors can experience the brand firsthand, a unique opportunity for customers who are typically limited to online shopping.

The popup store will feature a delightful selection including the ever-popular cinnamon rolls and newly introduced matcha and hojicha rolls, created in collaboration with THE MATCHA TOKYO. These plant-based rolls are crafted with care, ensuring an indulgent yet healthy treat.

Why a Popup Store?

Oizumi Factory has recognized the growing demand for its delicious rolls outside of online sales. Customers have expressed a desire for a physical location to see and select their favorite products. This venture into the bustling Shinjuku area marks an exciting chance for the brand to connect more directly with its audience.

Accompanied by the summer holiday season, the popup store is perfectly timed for home treats or as gifts for family and friends. The plan is to create a space where customers can directly experience the rich flavors and satisfying textures of a 100% plant-based product.

Product Highlights

Cinnamon Rolls

• - Single Roll: 500 JPY (tax included)
• - Box of 6: 3,000 JPY (tax included)

This staple product is rooted in the success of the baked goods from 1110 CAFE/BAKERY in Kawaguchi, using domestic wheat and natural flower yeast for a chewy texture complemented by creamy soy milk frosting.

THE MATCHA TOKYO Collaboration

• - Matcha Roll: 520 JPY (tax included)
• - Hojicha Roll: 520 JPY (tax included)
• - Mix Box (Matcha & Hojicha): 3,500 JPY (tax included)

Both the matcha and hojicha rolls incorporate organic tea from THE MATCHA TOKYO, blended into a chewy dough to celebrate the unique flavors of each variety. The mix box allows customers to indulge in both flavors simultaneously, making for a delightful tasting experience.

Popup Store Details

• - Dates: July 29 (Wednesday) – August 11 (Tuesday)
• - Store Hours: During facility hours
• - Location: SHINJUKU DELISH PARK (Odakyu Ace North Building, West Side)

About Planet Rolls

Founded with the vision of creating plant-based products that are good for both people and the planet, Planet Rolls offers a selection of delicious treats made without animal products or harmful additives. They utilize 100% renewable energy in their production processes. The mission is to make plant-based options more accessible and enjoyable for everyone.

To learn more about Planet Rolls and view their products, visit their official website or Instagram. Don’t miss this opportunity to taste and experience these innovative rolls!

• - Official Website
• - Instagram

Oizumi Factory Inc.

Oizumi Factory operates under the purpose of "Filling the World with Smiles" and aims to create a harmonious future between humans and nature. They are involved in various wellness and environmental initiatives, from brewing kombucha to running health-focused cafes.

• - Company Name: Oizumi Factory Inc.
• - CEO: Hirotaro Oizumi
• - Headquarters: 5-4-1 Ryoke, Kawaguchi City, Saitama, Japan
• - Established: March 1938
• - Paid Capital: 20,000,000 JPY
• - Company URL

In conclusion, the popup in Shinjuku is an exciting development for both the brand and its consumers, offering a tasty, sustainable alternative to traditional rolls while promoting health and environmental consciousness.