Supporting Beauty: Showa Nishikawa at Miss World Japan 2025 Finals

On October 22, 2025, the much-anticipated finals of the Miss World Japan competition were held in Tokyo, showcasing a remarkable gathering of finalists from across the nation. This esteemed event highlights not only beauty but also social contributions under the inspiring theme of "Beauty with a Purpose."

Showa Nishikawa Co., Ltd., based in Chuo, Tokyo, was pleased to support the event by presenting luxurious bedding products to the winners. The title of Miss World Japan went to Yui Kawana, who passionately expressed her commitment to helping those affected by disasters in Japan and around the world. She stated, "Through the platform of Miss World, I believe we can amplify the voices of individuals who might otherwise go unheard."

For her victory, Kawana was awarded the luxurious "Mouton Sheet/Sol" from Showa Nishikawa's exclusive 50-year Mouton series, renowned for its high-quality Australian Mouton wool. This bedding boasts outstanding moisture regulation and heat retention, ensuring a restful night’s sleep for its users. The retail price for the Mouton Sheet/Sol is 1,100,000 yen (tax included).

In addition to the winner, three runners-up—Kaho Tanaka, Aoi Nishida, and Lara—received the top model from the MuAtsu series, the "30-Year MuAtsu XX." This state-of-the-art mattress is designed to distribute body pressure evenly and maintain ideal sleeping posture, promoting ultimate sleep comfort. Utilizing highly elastic, breathable urethane, the 30-Year MuAtsu XX is built for longevity with proper maintenance expected to last over three decades. Its price is 220,000 yen (tax included).

The Miss World competition, established in 1951, has a rich history and is recognized as the longest-running and most internationally diverse beauty contest in the world. With a commitment to social contribution and enhancing women's dignity, the event encourages participants to use their platforms for the greater good. Since becoming an official sponsor in 2016, Showa Nishikawa has supported these inspiring women by focusing on their sleep environments. This year, the finalists also benefited from sleep seminars and personalized pillow services from Makulabo, available for 38,500 yen (tax included).

As one of the most prestigious beauty competitions, the Miss World event involves representatives from 131 countries and regions. It is held annually, highlighting the significance of global unity and purpose in beauty.

For more information about Miss World Japan, visit their official website at Miss World Japan.

Company Overview

Company Name: Showa Nishikawa Co., Ltd.
Headquarters: 1-4-15 Nihonbashi Hamacho, Chuo, Tokyo 103-0007
CEO: Kei Nishikawa
Website: Showa Nishikawa

Showa Nishikawa continues to champion the message of beauty intertwined with purpose, not only through their high-quality products but also by nurturing a generation of women committed to making a difference in the world.