#United States #Washington, D.C. #USDA #Greenberg Traurig #Campbell Genn

Greenberg Traurig Expands Government Law & Policy Practice with New Senior Director

In a strategic move to enhance its Government Law and Policy Practice, the global law firm Greenberg Traurig, LLP has welcomed Campbell Genn, a former Senior Advisor at the U.S. Department of Agriculture (USDA), as a Senior Director in their Washington, D.C. office. This addition reflects the firm’s commitment to addressing complex regulatory challenges in the food and agricultural sectors.

Genn brings a wealth of experience and expertise that spans extensive work with government leaders, CEOs, and industry representatives on critical matters related to food, nutrition, trade, and agricultural policy. Her previous tenure as Senior Advisor to the Secretary of the USDA equipped her with unique insights into national nutrition policy, supply-chain resilience, and food safety advocacy efforts.

Insights and Experience

During her time at the USDA, Genn provided high-level counsel to cabinet members on issues central to ensuring food security and regulatory compliance. Her leadership positioned her as a key figure in shaping food policy through effective collaboration with Congress, the FDA, and other pivotal regulatory bodies. This experience allows her to effectively navigate the intricacies of food and agricultural legislation, which is essential as the landscape continues to evolve.

The firm’s decision to bring Genn on board aligns with its goals of enhancing service offerings in a sector fraught with regulatory complexities. "The caliber of talent joining our Washington, D.C., office speaks to the established strength of our platform and the momentum we continue to build," said Tonya M. Esposito, Administrative Shareholder of the Washington, D.C. office. She emphasized the firm’s integrated platform that combines regulatory insight, government policy acumen, transactional expertise, and litigation prowess.

A Broad Palette of Issues

Genn’s background also includes roles where she led advocacy efforts for significant industry organizations like the American Bakers Association and the Sugar Association. This combination of skills positions her uniquely to handle a wide array of forthcoming challenges—issues such as federal nutrition programs (including SNAP and WIC), USDA and FDA labeling initiatives, food safety regulations, and legislative frameworks like the Farm Bill. Genn is particularly passionate about promoting science-based policies that underlie food and nutrition.

“Joining Greenberg Traurig provides a robust platform with a bipartisan approach to encourage clients in shaping emerging regulations into actionable, feasible strategies,” remarked Genn. Given the fluctuating regulatory climate and its significant influence on the food and beverage industries, it’s imperative for businesses to engage in every shift and ensure that their operational realities are reflected in legislative proposals.

Commitment to Future Challenges

Greenberg Traurig is dedicated to enhancing its capabilities in Government Law and Policy in Washington, D.C., and Genn’s addition marks a strategic step forward. Christopher DeLacy, Co-Chair of the Federal Government Law and Policy Practice, corroborated this sentiment, highlighting that Genn’s dual expertise in federal policy advisement and advocacy functions broadens the firm's capacity to assist clients in navigating the complexities of food, nutrition, and agricultural-related matters.

With nearly 3,200 attorneys across 51 offices globally, Greenberg Traurig has made a name for itself by consistently performing well on the Am Law Global 100 and maintaining a solid reputation in the marketplace. The firm emphasizes not just legal success but also philanthropy and pro bono service, showcasing a well-rounded commitment to communities globally. As Campbell Genn takes her new role, the firm aims to provide high-caliber guidance to its clients in an ever-evolving regulatory environment.

For further updates and insights into their services and expertise, visit the firm at www.gtlaw.com.