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Socure's Expansion Journey with Rivka Gewirtz Little

In a strategic move to bolster its growth and innovation in the digital identity verification sector, Socure has announced the appointment of Rivka Gewirtz Little as its new Chief Growth Officer. This announcement, made on April 15, 2025, positions Little at the forefront of Socure’s global expansion strategies and its relentless efforts to address the ever-evolving landscape of AI-driven fraud.

A Proven Leader in Fraud Prevention

Rivka Gewirtz Little joins Socure with an impressive background of over 15 years in fraud prevention, identity management, and payments. Her previous roles include significant executive positions at Goldman Sachs, NICE Actimize, and IDC, where she was instrumental in formulating strategies that tackled complex fraud issues on a global scale. Before her current appointment, she served as the Chief of Staff to Socure's CEO, Johnny Ayers, where she played a crucial role in elevating the company's operational strategies and market presence.

Under her leadership, Socure has reached significant milestones, doubling its verification volumes to 2.7 billion in 2024, covering 370 million distinct identities across diverse sectors like financial services, e-commerce, telecommunications, and government operations. Today, the company is operational in over 190 countries, attesting to its global footprint and influence.

Driving Strategic Growth

In her new role as Chief Growth Officer, Little's main responsibility centers around spearheading the newly established Growth Insights organization. This innovative unit combines various domains, including market planning, competitive intelligence, fraud research, government relations, and customer engagement, into a cohesive strategy that is essential for Socure's hypergrowth.

Little's objectives are ambitious. She aims to define and execute Socure’s global market strategy, which will encompass all verticals and geographic regions. Collaborating closely with product and sales teams, she seeks to identify high-growth use cases and amplify product marketing efforts to elevate Socure's platform capabilities.

In addition to overseeing product marketing, Little will lead ongoing research into emerging threats like deepfakes and synthetic identity fraud, which have become prevalent in today's digital landscape. The insights gathered from this research will inform Socure’s strategies and enhance its capabilities to respond to evolving fraud threats effectively.

An Insightful Vision for the Future

Johnny Ayers, CEO of Socure, expressed his enthusiasm about Little’s appointment, highlighting her dynamic leadership and problem-solving skills. He emphasized her ability to synthesize complex market insights and operationalize bold ideas, making her a true asset in guiding Socure towards a sustainable future in identity verification.

Rivka Gewirtz Little herself acknowledges the importance of trust in the rapidly evolving digital economy, stating, "Trust is the foundation of growth," and reaffirming Socure’s commitment to delivering reliable identity solutions at scale. She believes the company's advanced AI engine and comprehensive social graph will enable it to combat fraud while transforming every digital transaction into a trustworthy interaction.

About Socure

As a leading provider of identity verification and fraud prevention solutions, Socure has evolved into a trust anchor for numerous large enterprises and government agencies worldwide. With a clientele that includes 18 of the top 20 banks and over 500 fintech companies, Socure’s expertise in reducing friction and combating fraud positions it as a crucial player in the digital transformation era. As the company embarks on this new chapter with Rivka Gewirtz Little at its helm for growth, the industry will watch closely to see how her leadership will shape the future of digital identity verification.

Learn more about Socure and its innovations by visiting www.socure.com.