H World Group Sees Explosive Growth with 6.3 Million Guests During May Day Holiday

H World Group Registers Significant Growth in Guest Numbers During May Day Holiday

In a remarkable turn of events for the hospitality industry, H World Group Limited reported that its hotels nearly welcomed 6.3 million guests during the 2025 May Day holiday, marking a 30% increase compared to 2024. This surge in visitors reflects a broader trend in domestic tourism as many people took advantage of the extended holiday period.

According to the data released by China’s Ministry of Culture and Tourism, the five-day holiday saw 314 million domestic trips, reflecting a 6.4% year-on-year increase. The total spending on domestic tourism reached an impressive 180.27 billion yuan, indicating an 8% growth compared to the previous year. This seems to underline the recovering appetite for travel among Chinese citizens as they enjoy renewed freedom following pandemic restrictions.

H World Group's hotels showcased an impressive average occupancy rate of 84%, up from 83% last year. In several major cities such as Guangzhou, Shenzhen, and Xi’an, occupancy rates soared to 88%, 87%, and 85% respectively, exhibiting year-on-year growth of 10%, 14.5%, and 10.4%. This trend signifies that people are not only returning to travel but are also willing to stay in quality accommodations, enhancing the overall guest experience.

Interestingly, second-tier cities demonstrated even stronger performance, with many such as Xuzhou, Changchun, and Foshan reporting occupancy rates surpassing 90%. Moreover, even smaller third and fourth-tier cities attracted significant numbers of leisure travelers who sought more tranquil vacation experiences, helping cities like Bengbu, Liaoyang, and Pingxiang achieve full occupancy.

A notable contributing factor to this tourism boom was the implementation of a 240-hour visa-free transit policy, which had a palpable impact on international guest arrivals. H World Group noted that it recorded over 43,000 international stays, reflecting a staggering 75% increase year-on-year. This surge is indicative of a growing interest from global travelers eager to explore the rich cultural tapestry that China has to offer.

H World Group Limited is a pivotal name in the global hotel sector, stemming from its origins in China. The company operates an array of brands including HanTing Hotel, JI Hotel, Steigenberger Hotels & Resorts, and more. Furthermore, H World holds master franchisee rights for well-known international brands such as Mercure, Ibis, and Ibis Styles, enhancing its portfolio and attracting a diverse clientele.

It is evident that H World Group is strategically positioned for continued growth in the hospitality sector. The optimistic data emerging from this year's May Day holiday underscores both the recovering strength of domestic tourism in China and the company's capability to adapt to the landscape. As traveler confidence strengthens, H World Group appears to be on an upward trajectory, ready to capitalize on forthcoming opportunities in the market.

For further details on H World Group’s brands and offerings, you can visit their official webpage at H World Group.