#Japan #Tokyo #Fuji TV #Kiddy Land #kawaii project

New Project Announcement: Kawaii Character Development

In an exciting collaboration, Kiddy Land, famous for its Harajuku store celebrating 80 years of kawaii culture, has partnered with Fuji TV and Fuji Consumer Products to introduce the 'Mirai Kawaii Project - Kawaii Hamugen.' This public character development initiative invites artists and creators of all levels to submit original character designs starting from June 7, 2026.

Project Overview

The goal of this project is to bring forth fresh, imaginative kawaii characters that transcend the traditional definitions of cuteness. Kiddy Land's rich history as a hub of kawaii culture and Fuji TV's innovative spirit aim to create new character IPs that can enhance Japan's character industry on a global stage. By welcoming contributions from the public, the project embodies the idea that individual passions can shape something greater and spread joy worldwide.

The Kawaii Industry Context

Japan's character industry is forecasting a significant growth, aiming for a market size of approximately 2.8 trillion yen by 2025. Kiddy Land itself is projected to see a rise in sales, reaching 33.7 billion yen in 2024 and 40.9 billion yen in 2025. This joint venture not only represents a corporate strategy but also an opportunity to amplify Japan's beloved kawaii culture beyond borders.

Submission Guidelines

The project welcomes submissions from everyone, regardless of experience, and there are no age restrictions. Artists below 18 can participate with parental consent. However, only individual applications are accepted—groups or corporate submissions are not allowed.

Timeline for Submissions

• - First Submission Period: June 7, 2026 - August 16, 2026
• - Second Submission Period: To be announced

How to Apply

Submissions can be made through the official website of 'Pachipachi Run Run'. Each entry must be an original, previously unpublished work created for this project without the use of AI technology.

Selection Process

A panel of judges will rigorously evaluate entries. The first evaluation round is scheduled for August 2026, with a second round in November 2026. Successful applicants will be notified directly, and selected characters may have the chance for commercial products and sales at Kiddy Land.

Educational Broadcasting

The character selection process will be showcased in the Fuji TV program 'Pachipachi Run Run,' specifically in the segment titled 'What is Kawaii?' This fun and engaging program airs every Sunday at 6:15 a.m. and aims to awaken children’s curiosity and joy through creative content.

In 'Pachipachi Run Run,' kids dive into a world brimming with excitement and discovery, maintaining a strong educational aspect while offering nostalgic and novel experiences for both parents and kids alike.

For more details, visit the show's official website and keep up with updates through its various social media channels.

It’s a remarkable chance for bright young minds and everyone passionate about creativity to lend their talent to this innovative initiative, helping to redefine kawaii character culture for the new generation.