In a remarkable display of growth and innovation, ProductPlan has announced a stellar performance for 2024, cementing its position as a leader in product lifecycle management software. The Denver-based company revealed its strong financial metrics and ambitious outlook for 2025 while reporting accomplishments that include record sales bookings and a significant expansion of its client base.
With over 1,000 global organizations employing its software, ProductPlan has established itself as a critical resource for product teams. The platform facilitates strategy creation, prioritization, idea capture, roadmapping, and product launches, empowering users to create more than 800,000 roadmaps and 22 million strategic initiatives over the past 13 years. Notably, its renowned Product Roadmap tool has been a cornerstone of its offerings, driving efficiency and effectiveness across product management teams.
Ben Jubenville, the President and CEO of ProductPlan, expressed his excitement following 2024's results. "We've experienced a fantastic year, not just in terms of financial growth but also through the launch of significant product enhancements and closing crucial contracts with Fortune 500 clients," he noted. Furthermore, ProductPlan has embraced the integration of Artificial Intelligence (AI) capabilities, enhancing its offerings based on valuable client feedback.
Highlighting key achievements of 2024, ProductPlan reported closing its largest enterprise sales deal to date and a 23% expansion in its strategic account footprint. This growth was supported by the delivery of an extensible product strategy, which now includes AI-generated executive roadmaps, opportunities, and cascading Objectives and Key Results (OKRs). Moreover, the company improved its year-over-year gross retention rates by an impressive 35 percentage points, illustrating strong customer satisfaction and loyalty.
Looking forward, ProductPlan is geared up for the upcoming Winter 2025 release, which promises to include groundbreaking features like AI-suggested initiatives, multi-instance Azure DevOps (ADO) support, in-app notifications, and advanced idea capture functionalities. As Joe Graham, SVP of Technology at ProductPlan, stated, this release will provide their Global 2000 clients with a clearer vision of the broader impacts of digital innovations on internal product decisions.
Backed by Bow River Capital's Software Growth Equity Fund, ProductPlan continues to adapt to its clients' evolving needs while offering a user-friendly interface and robust solutions at every stage of the product lifecycle. From startup ventures to established enterprises, organizations of all sizes place their trust in ProductPlan to enhance the visibility and execution of their product strategies, mitigate risks, and accelerate their time to market.
In addition to these advancements, ProductPlan recently published its 10th Annual "State of Product Management" report, providing industry insights and benchmarks that reinforce its commitment to community engagement and product excellence.
ProductPlan's future looks bright as it gears up to deliver continuous value to its users through innovative solutions. With an unwavering focus on simplifying product management and boosting team productivity, the company is set to leave a lasting impact on the industry. For more information on ProductPlan's offerings and to stay updated, visit
ProductPlan.com or follow them on LinkedIn to keep in touch with their latest developments and initiatives.