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Emplifi Sets New Records in Social Media Engagement

In a stunning announcement, Emplifi, a frontrunner in customer experience and social media marketing solutions, declared unprecedented growth in customer engagement metrics, AI utilization, and social data across its platforms. This surge is particularly highlighted through impressive statistics demonstrating how brands effectively leverage the Emplifi suite to enhance their social media presence.

Noteworthy Performance on Instagram

In 2025, brands utilizing Emplifi achieved an astonishing average of over 53,000 AI-driven interactions monthly, complemented by approximately 600,000 social media posts each month. This uptick in activity translated into substantial performance results within their first year with Emplifi. Despite an overall decline in Instagram's median engagement rates—from 16.9% in Q1 2024 to 9.7% by Q4 2025—Emplifi customers thrived, recording a 4.5% increase in their median post engagement rate. Additionally, they enjoyed a 15% rise in median post volume and a commendable 5.3% increase in median post reach.

What's even more striking is the dramatic follower growth witnessed on Instagram. Brands partnering with Emplifi experienced nearly twice the rate of follower acquisition, achieving a growth rate that is 6.8 times faster within their first year of using the platform.

Expansion of Social Media Intelligence

Emplifi's customers are also reaping rewards from enhanced analytics capabilities, reflecting the company’s comprehensive approach to data monitoring across major social platforms. In 2025, clients noted an 8.3% year-over-year rise in the number of monitored profiles, demonstrating significant growth across essential networks. For instance, a remarkable 1,262% increase in Google Business Profiles was recorded, along with significant gains on TikTok (30%), Snapchat (23%), LinkedIn (18%), and a modest 3.9% on X. This remarkable surge in Google data follows the introduction of Emplifi’s advanced Google Business features, enhancing both the extent of coverage and the monitoring of reviews across different business locations.

Social Media’s Role in Customer Service

With more consumers turning to social platforms for immediate support, Emplifi's clientele are proactively addressing these needs. Over the past year alone, there was a 40% rise in customer care cases managed via social channels, alongside an astonishing 76% increase in direct messaging interactions between brands and consumers. To keep pace with these rising expectations, around 800 brands integrated Emplifi’s customer care functionalities, enabling quicker response times and broader engagement capabilities.

Recent research from Emplifi indicates that one-third of customers expect responses to tags or direct messages within an hour. The preferred platforms for customer service are Facebook (55%) and Instagram (47%), highlighting the evolving landscape of customer service strategies among top brands.

Susan Ganeshan, Chief Marketing Officer at Emplifi, emphasized, “Consumers now expect instant engagement, whether they're commenting on a post or reaching out for support. Our customers are adapting to this demand by automating responses at scale, combining the human empathy aspect with the swift and accurate capabilities of AI. Today's social channels are pivotal service avenues, turning each interaction into an opportunity for fostering loyalty.”

Supporting Leading Global Brands with AI

Currently, Emplifi serves over 20,000 global brands, including many top-tier enterprises. It assists teams in optimizing their strategies, enhancing engagement speeds, and surpassing customer expectations. The company’s recent accomplishments follow its recognition in the SmartBrief Innovation Awards in AI, where Emplifi's AI-Powered Listening Unified Analytics solution received notable accolades for innovation in marketing technology. Furthermore, Emplifi also announced a strategic collaboration with Reddit, incorporating Reddit’s Enterprise API directly into their platform, thus enriching Emplifi’s data analytics with insights from the passionate discussions found in Reddit communities.

Conclusion

Emplifi is not just a social media marketing platform; it's a transformative solution empowering brands to curate meaningful and connected customer experiences across various digital channels. Acknowledged as a leader by esteemed analysts and celebrated by its users, Emplifi continues to provide innovative, data-driven insights alongside AI tools designed to help brands maximize their social media impact, streamline influencer marketing, and enhance customer interactions across marketing, commerce, and customer care domains.