#Japan #Tokyo #Brad Pitt #De'Longhi #Perfetto

Brad Pitt Starts New Chapter of 'Perfetto' Campaign with De'Longhi

In an exciting development for coffee enthusiasts and fans of cinema alike, De'Longhi Japan has officially launched the latest chapter of its 'Perfetto' global campaign, starting September 9, 2026. The campaign stars Hollywood actor Brad Pitt, who is known not only for his dynamic film roles but also has a significant place in the hearts of dog lovers around the globe.

Since its inception in 2021, the 'Perfetto' campaign has conveyed the idea of unique, individualized moments centered around the perfect coffee experience. In collaboration with creative agency LOLA Madrid, De'Longhi has enlisted acclaimed director Spike Jonze, known for films like 'Her', to bring this vision to life. The newest storyline will depict a humorous narrative featuring Pitt and his 16 canine companions, illustrating both the successful and less-than-perfect moments of everyday life. Through this whimsical lens, De'Longhi aims to emphasize that, despite life’s ups and downs, each individual can find their own 'Perfetto' moment with its coffee products.

A Coffee Machine for All Occasions

At the heart of this enchanting campaign is De'Longhi's innovative automatic coffee machine, designed to cater to a range of preferences and moods. With just a push of a button, users can choose between hot and iced milk-based coffee recipes, reflecting the versatility of the 'Perfetto' concept. In the Japanese market, the hero product for this campaign will be the De'Longhi Lattissima Automatic Coffee Machine, which perfectly aligns with the campaign's slogan: 'Your coffee. Your way. Always Perfetto.'

The campaign creatively illustrates the duality of life, offering users both hot and cold coffee options suitable for any time of year. The capabilities of the Lattissima machine resonate with De'Longhi's commitment to providing a tailored coffee experience, allowing individuals to express their personal tastes each time they brew.

The Storyline of the Campaign: A Comedic Touch by Spike Jonze

The narrative begins on a lively morning at Pitt's home, shared with his much-loved dogs. As the chaos unfolds, Pitt longs for a moment of tranquility to enjoy his freshly brewed coffee made with the De'Longhi machine. However, his adorable roommates have a mind of their own — questions from Lawrence about his tardiness, Kyle's complaints while doing dishes, and Patrick's comments on his attire add a comedic flair that resonates with anyone who balances their home life with moments of solitude.

This engaging portrayal, crafted by the artistic vision of Spike Jonze, ensures that the audience can relate to Brad’s quest for the elusive 'Perfetto' moment amidst the comical interruptions of daily life.

Behind the Scenes: A Word from De'Longhi's CMO

Aparna Sundaresh, Global Chief Marketing Officer at De’Longhi, remarked on the campaign's philosophy: “At De'Longhi, 'Perfetto' embodies the spirit of immersing oneself in a uniquely personal coffee moment, refined to match individual preferences. Our products are designed to facilitate this, allowing everyone to enjoy their perfect cup of coffee, whether hot or cold, regardless of the season.”

The collaboration with Brad Pitt, Spike Jonze, and LOLA Madrid has culminated in a campaign highlighting life’s dualities, showcasing both success and failure, warmth, and chill — encapsulated within the theme of hot and cold coffee experiences. This way, De'Longhi promises not just a 'Perfect' moment, but a multitude of 'Perfetto' moments waiting to be discovered.

The Hero Model: De'Longhi Lattissima

For the Japanese market, the 'De'Longhi Lattissima Automatic Coffee Machine' will take the spotlight as the featured model in the campaign. This machine allows users the flexibility to easily switch coffee beans and settings to match their mood and preferences, accurately reflecting the heart of the campaign message. With one-touch extraction capabilities for a wide range of hot and iced beverages, this device stands as a testament to De'Longhi's commitment to personalization.

De'Longhi: A Brand with Legacy

Established in the early 20th century, De'Longhi began as a craftsmanship workshop in Treviso, Italy. The company has since evolved into a household name in kitchen appliances. With a focus on innovation and design, De'Longhi has consistently aimed for excellence, capturing a significant share of the global coffee machine market.

As De'Longhi continues to redefine the coffee experience, the Perrfetto campaign reiterates their promise of creating moments that matter — one cup at a time. Watch for the campaign video featuring the hilarious antics of Brad Pitt and his furry friends set to premiere in Japan on September 22, 2026. This delightful project encapsulates not only the charm of a well-brewed coffee but also celebrates the joy of life's imperfect moments.