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JPF: A Leader in Promoting Cycling Sports in Japan

株式会社JPF has gained recognition as a 'Model Company for Sports Promotion' by the Tokyo government for its ongoing initiatives aimed at elevating cycling to a major sport in Japan. Founded in the heart of Tokyo's Chiyoda district, JPF is led by CEO Shuntaro Watanabe, who firmly believes in fostering athletic talent and supporting their careers.

In March 2026, during a commendation ceremony held at the Tokyo Metropolitan Government building, JPF employees were honored by Governor Yuriko Koike. This acknowledgement is a testament to JPF's commitment to societal contributions through sports and its valuable contribution to cyber sports.

JPF's Comprehensive Sports Promotion Initiatives

JPF's diverse projects encompass various aspects of athlete support and societal engagement. Here are some of the standout initiatives:

1. Scholarships for Cycling Athletes

In 2025, JPF introduced a scholarship program aimed at university-level cycling athletes. This initiative is dedicated to balancing competitive activities with academic pursuits, ultimately enhancing career development opportunities for the participants.

The first cohort featured three scholarship recipients who have already made their mark by achieving commendable performances in national and Asian championships.

2. Employing Athletes for Enhanced Support

JPF also endeavors to boost both cycling and para-sports by employing athletes who can directly contribute to the industry. Notable employees include Chihito Nakamura, a former member of the national cycling team, and Paralympians Tetsuki Kaji and Yurie Kanuma. These athletes partake in expedition support and equip JPF's activities with insights derived from their sporty backgrounds.

3. Career Transition for Athletes

The initiative aims to support athletes in securing opportunities post-retirement. Chihito Nakamura, who represented Japan in cycling during the Tokyo Olympics, transitioned into a role at JPF after engaging in postgraduate studies. She is now managing bicycle education programs and contributing to sports promotion projects.

4. Supporting Local Sports and Facilities

JPF also dedicates resources to promoting sports among individuals with disabilities. This includes providing training spaces and supporting cycling events tailored for those with intellectual disabilities. Additionally, JPF sponsors the 'Mie Matsusaka Marathon', collaborating with local communities to foster sports-related activities and promote regional revitalization.

5. CEO's Vision for Future

CEO Shuntaro Watanabe articulated the driving force behind JPF's initiatives: "Our philosophy is to establish cycling as a prime sport in Japan. Through initiatives that enhance athlete growth and community sports activities, we aim to advance sports promotion further. We aspire to cultivate an environment where everyone can engage in sports regardless of their background and contribute to society through athletics."

Overview of JPF

Founded in 1950, 株式会社JPF revolutionized the way photo-finish operations were conducted in public sports betting. With the invention of slit cameras, it has since supported numerous venues across Japan. In 2010, the company expanded its operations to offer comprehensive management services for public sports venues, all while emphasizing community engagement and athletic development.

As JPF continues to promote cycling and sports more broadly through its innovative programs, it sets an exemplary standard for organizations looking to make a real impact in sports and society.