Philips Television Enters Strategic Sponsorship with University of Arkansas Razorbacks and Naturals

Philips Television Enters Strategic Sponsorship

In an exciting development for sports fans in Arkansas, Philips Television has secured a multi-year sponsorship with the University of Arkansas Razorbacks, covering both their NCAA football and basketball programs, as well as the Northwest Arkansas Naturals, a Double-A affiliate of the Kansas City Royals. This partnership, announced on February 11, 2026, signifies Philips' commitment to embedding itself in the local sports culture while enhancing brand visibility across a vibrant community of sports enthusiasts.

Philips Television's sponsorship aims to create a strong presence among the passionate supporters of Razorbacks football, basketball, and Naturals baseball. This initiative opens doors not only for greater brand recognition but also for direct interactions with fans through various promotions and giveaways at sporting events. With an emphasis on enhancing the viewing experience, Philips is poised to engage with an audience that heavily invests in their favorite teams.

Jason English, Senior Director of Sales for Philips Television at SKYWORTH USA, expressed enthusiasm about the partnership, stating, _"The University of Arkansas Razorbacks and Northwest Arkansas Naturals represent some of the most loyal and enthusiastic sports communities in the region, making them ideal as Philips Television continues to grow in the U.S. market.”_ He added that the collaboration supports Philips' overarching vision of delivering premium entertainment technology that elevates watching sports into an extraordinary experience for today’s fans.

The partnership is equally welcomed by the sports teams involved. Justin Cole, Vice President and General Manager for the Northwest Arkansas Naturals, remarked, _"We’re thrilled to partner with Philips Television as they expand their presence in Northwest Arkansas. We look forward to building a strong, successful partnership over the coming seasons."_

Secured by Arkansas Sports Properties, the athletics multimedia rightsholder representing Arkansas Athletics, the deal is expected to capitalize on the energy surrounding game days at iconic venues like Razorback Stadium and Bud Walton Arena. Justin DeLille, General Manager of Arkansas Sports Properties, noted, _"By tapping into the energy of game days, Philips is building brand affinity in a way that’s memorable and uniquely local."_

Under this partnership, Philips Television will prominently feature its brand at Razorbacks football and basketball games through the upcoming seasons spanning from 2026 to 2028, as well as at Naturals' events during the 2026-2027 season. This consistent visibility is set to bolster Philips' strategy of awareness and community engagement by aligning closely with local sports organizations.

Philips Television is a division of SKYWORTH USA, a renowned leader in the global electronics market since its establishment in 1988. Headquartered in Shenzhen, the company prides itself on innovation, quality, and sustainability. SKYWORTH USA’s product lineup boasts display solutions designed to provide exceptional visual experiences that meet the needs of diverse applications. By committing to build strong connections with sports fans via strategic sponsorships like this one, Philips aims to make high-quality viewing experiences accessible to all.

As fans gear up for another thrilling season of Razorbacks and Naturals games, they can expect a wave of promotions and engagement activities that will bring them closer to both their teams and Philips Television. Stay tuned for what this partnership will unveil in the coming years as arts, culture, and sports collide in the heart of Arkansas.