Embrace Expands User-Focused Observability with New Web RUM Solution

Embrace's Innovative Leap into Web Observability

Embrace, a leading player in user-focused observability platforms, has made significant strides by recently unveiling its new Real User Monitoring (RUM) solution tailored for web applications. This significant expansion brings the functionality of their renowned mobile RUM product into the web space, offering engineers enhanced tools for understanding performance from the user's perspective across various screens.

Since its inception, Embrace has prioritized user experience, and the introduction of web RUM reaffirms their commitment to providing businesses with powerful insights that enhance digital interactions. Built on the robust framework of OpenTelemetry, Embrace’s web RUM aims to replicate its existing success in mobile application monitoring, focusing on delivering performance insights that matter to real users navigating across devices.

The Functionality of Embrace's Web RUM

Enabled by continuous feedback from current users, Embrace has strategically designed the web RUM product to address the complex challenges faced by web engineers. Legacy RUM solutions often fall short; they limit insights primarily to backend service metrics, obscuring critical user context that influences experiences on a granular level. In contrast, Embrace's web RUM provides detailed telemetry data that links technical performance directly to user experiences, enabling teams to identify and diagnose issues effectively.

With features that encompass full session timelines and connectivity to Essential Web Vitals, the new product promises to equip businesses with essential tools to enhance user engagement. By offering advanced error reporting and customizable metrics, it permits organizations to develop a holistic understanding of performance degradations and proactively address them before they impact revenue.

Why It Matters for Businesses

Embrace's product suite has already garnered attention from reputable clients such as Grailed, Hyatt, and Pinterest, who depend on accurate metrics and actionable insights to refine their digital offerings. As noted by Aaron Jacobson, a partner at NEA, “Embrace is redefining observability around users and business outcomes,” highlighting industry recognition of the vital bridge Embrace creates between technical performance and tangible business impacts.

With continuous developments in user experience monitoring, the launch of web RUM is poised to significantly alter how teams perceive and improve performance for web applications. The insights gained allow engineers to not merely react to performance issues but to proactively enhance user experiences based on detailed understanding of how interactions unfold in real time.

Andrew Tunall, President and Chief Product Officer at Embrace, states, “Our customers wanted to replicate our product approach on the web, recording individual end-user interactions to identify regressions and issues affecting user engagement.” This approach underlines Embrace's focus on real-time analysis and impact measurements, empowering teams to fine-tune their web offerings based on concrete user data rather than solely on aggregate metrics often rendered by legacy systems.

Live Demos and Upcoming Engagements

In keeping with their commitment to industry leadership and innovation, Embrace will showcase their new web RUM product during live demonstrations at the React Summit in Amsterdam on June 13, 2025. This event, along with a subsequent webinar scheduled for June 26, 2025, promises to provide further insights into how businesses can leverage the latest RUM technology for improved digital performance.

As Embrace continues to lead the way in user-focused observability, their new web RUM product stands as a testament to their mission of delivering exceptional digital experiences seamlessly connected to user needs. With the backing of notable investors like NEA, Greycroft, AV8 (Allianz), and Eniac, Embrace's trajectory shows no signs of slowing as it forges ahead in uniting technical insights with end-user satisfaction.