Tahoe's Wildfire Pro Shop Launches New Initiative for Community Fire Safety

Expanding Leadership for Fire Safety

The recent announcement of the expansion of the leadership team at Wildfire Pro Shop marks a significant step towards enhancing wildfire risk reduction efforts in the Tahoe region. This strategic move includes the addition of two industry veterans with extensive experience – a recognized custom home builder and the owner of a major lumber operation in Northern California.

Set to open its first location on June 1, 2026, at 811 Tahoe Blvd., Incline Village, the Wildfire Pro Shop aims to serve as a vital resource for local homeowners looking to bolster their wildfire defenses. The focus will be on providing affordable, practical solutions for property owners, groundskeepers, and builders, enabling them to take proactive measures against the risk of wildfires.

The store will specialize in CitroTech spray applications, an innovative fire-retardant technology created by Wildfire Pro Shop founder Steve Conboy. CitroTech stands out as the only product certified by the EPA as Safer Choice, allowing users to mitigate fire risks effectively without compromising safety. This collaboration comes alongside the establishment of wildfire mitigation services tailored to the community's needs.

In conjunction with RJ Dailey Construction's headquarters, located just down the road, the new Wildfire Pro Shop is set to become an integral part of the local effort in addressing fire risks. The partnership brings together over 150 years of combined experience in the building industry, further ensuring that the community receives expert guidance and support.

The initiative aligns with broader efforts to reduce wildfire risks, especially considering the alarming increase in wildfire occurrences across the United States. As wildfires continue to threaten lives and property, proactive measures become critical for individuals living in fire-prone areas.

On June 20, 2026, a grand opening celebration will take place at the Incline Village location, where residents can learn more about wildfire mitigation strategies and the products offered at the storefront. Wildfire Pro Shop’s mission is clear: to assist property owners in reducing their anxiety around wildfire risks and equipping them with the necessary tools for protection.

This community-centric approach signifies a continued commitment to safety and preparedness in the wake of increasing wildfire incidents. As the Tahoe region celebrates 250 years of history, Wildfire Pro Shop stands ready to support its residents in this ongoing battle against nature's unpredictability.

To ensure that the message resonates, founder Steve Conboy emphasized, “We’re dedicated to helping every property owner in these wildfire-prone regions reduce their risk of loss.” In coordination with seasoned partners and local leaders, the Wildfire Pro Shop aims to carve out a future where safety and resilience are at the forefront of community planning and infrastructure.

As locals in the Reno/Lake Tahoe area prepare for potential fires, this initiative embodies both hope and action, a much-needed response to a pressing threat that affects so many. Interested parties can set up interviews with Steve Conboy at 619-708-6007 or via email to discuss this important business initiative further.

In summary, the opening of the Wildfire Pro Shop not only signifies a new business but also represents a dedicated movement aimed at safeguarding the lives and properties of Tahoe residents in the face of wildfire threats.