DiGiorno® Launches Exciting New Wood Fired Style Crust Pizza for Home Dining

DiGiorno, a brand synonymous with delicious frozen pizza, has just elevated the at-home dining experience with its latest offering — the Wood Fired Style Crust Pizza. Set to hit grocery stores nationwide, this delicious innovation sets a new standard for quality and flavor in the frozen food aisle. With a focus on delivering a restaurant-quality taste straight from the comfort of one's kitchen, DiGiorno is raising the bar for frozen pizza lovers everywhere.

The new Wood Fired Style Crust Pizza features a carefully crafted crust that brings together a perfect blend of crisp and chewiness, echoing the authentic artisan pizzas one might find in a high-end pizzeria. The process used to create this crust involves baking at high temperatures, resulting in a lightly charred, airy dough that promises an enjoyable bite with every slice.

DiGiorno’s Wood Fired Style Crust Pizza will be available in four irresistible varieties, appealing to a wide range of tastes. Each one is adorned with premium toppings that not only enhance flavor but also add a visual appeal to the pizza.

1. Four Cheese Pizza: This pizza boasts an indulgent mix of Romano, Asiago, Mozzarella, and Parmesan cheeses. As it bakes, the rich cheeses bubble and brown, creating a captivating golden cheese pull that pizza lovers crave. This blend of cheeses enhances the overall taste, providing a delightful flavor profile.

2. Italian Meat Trio Pizza: For those who prefer meaty toppings, this variety combines a delectable blend of pepperoni, salami, and Italian sausage. Each bite delivers a burst of savory goodness, making it a perfect choice for meat enthusiasts.

3. Supreme Speciale Pizza: If you desire a vibrant mix of flavors, this pizza features generous portions of savory pepperoni and sausage accompanied by a colorful assortment of bell peppers and onions. It's a feast for both the eyes and the palate, ideal for sharing.

4. Premium Pepperoni Pizza: Simple yet satisfying, this option is loaded with zesty pepperoni on top of the perfect crispy crust, ensuring that every bite is packed with flavor.

According to Kimberly Holowiak, the Senior Brand Manager for DiGiorno, the new Wood Fired Style Crust Pizza represents the brand's commitment to delivering fresh-baked taste and innovative crust designs. She states, "This new crust offers everything people love about wood-fired pizza—the crisp, the chew, the char—all without ever leaving the house or using a pizza oven. We're continuously striving to elevate the frozen food category, catering to the evolving tastes of our customers."

The DiGiorno Wood Fired Style Crust Pizza will be available for a suggested retail price of $6.49, although prices may vary from store to store. Consumers can expect to see these delicious pizzas starting this May.

In addition to the pizza launch, DiGiorno plans to enhance its marketing efforts with content across digital and social media platforms. A new commercial highlighting the Wood Fired Style Pizza will debut on streaming services, digital media, and social platforms in July, generating excitement among pizza fans.

This product debut aligns with DiGiorno's ethos of providing quality and convenience in home dining experiences. For pizza enthusiasts looking for a delectable meal solution that captures the essence of fine dining without breaking the bank, DiGiorno’s latest offering is certain to impress.

For more details on DiGiorno and its latest products, visit DiGiorno.com or follow them on their social media channels. Whether you're planning a family dinner, a casual get-together, or simply looking to indulge, these pizzas provide a scrumptious option that’s sure to hit the spot.

Topics Consumer Products & Retail)

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