#Japan #Tokyo #Creative Team #Adways #1UP WORKS

Adways Expands Creative Capabilities with 1UP WORKS

Adways Inc., headquartered in Shinjuku, Tokyo, has recently announced an exciting development in the gaming creative sector through its specialized team, 1UP WORKS. This team not only expands its production capabilities significantly but also introduces a standalone creative production service available to all businesses. In celebration of this launch, Adways invites the first five companies to apply for a limited-time offer of 50% off creative production costs through a special campaign.

Embracing Change in Creative Processes

As the gaming industry rapidly evolves, driven largely by the increasing prevalence of generative AI, the ease of generating substantial quantities of creative content has surged. However, crafting emotionally engaging and impactful creative remains a domain where AI alone struggles to succeed. Critical to the gaming realm, this challenge goes beyond mere user acquisition. The fundamental question now lies in fostering brand loyalty and converting users into passionate fans.

To address these pressing needs, 1UP WORKS has been leveraging Adways’ decades of experience, which includes supporting over 300 game titles. This team merges in-depth marketing insights with the expertise of specialized creators, ensuring that game publishers receive unparalleled support. By developing unique propositions that combine specialization and AI, along with data-driven production processes, they have successfully maximized advertising effectiveness across various platforms including apps, web browsers, and consoles.

Pushing the Boundaries of Creative Support

In recent years, the initiative has broadened its scope beyond traditional digital advertising. 1UP WORKS is now providing comprehensive creative support that includes TV commercials, concept videos, and even the spatial design of real-world events. By doing so, they aim to amplify the captivating worlds of IPs at multiple touchpoints, building a repository of proven results and practical know-how.

This newly established official service presents an opportunity for game publishers to tap into Adways’ specialized knowledge. Notably, creative production can now be commissioned independently, catering to companies that operate in-house advertisements or require targeted enhancements for specific creative outputs.

Exclusive 50% Off Campaign

To further capitalize on the surge in indoor activity during the rainy season and the upcoming summer promotional rush, 1UP WORKS is launching a special campaign offering creative production services at a 50% discount for the first five respondents. This offer covers orders placed through June 30, 2026, or until the limit has been met.

Application Details

• - Target Period: Orders must be made for productions scheduled by June 2026 (deadline: June 30, 2026).
• - Limited to: The first five companies, regardless of current partnerships.
• - Note: Historical production costs may vary based on specific requirements; interested parties should inquire for detailed pricing.

Contact Information for Applications

Contact: [email protected]
Subject (Recommended): [1UP WORKS 50% OFF Campaign Inquiry] (Your Company Name)
Required details in the message: Company Name, Contact Person’s Name, Summary of Inquiry (e.g., interested in creating an advertisement for a new release, or improving past creatives).

Highlights of 1UP WORKS

• - Data-Driven Creative Production: With experience in promoting over 300 titles, the team's strategic creative output leverages insights gained from extensive data analysis. This ensures that the final expression resonates effectively with target audiences, leading to tangible results.
• - Expert Expression without Compromising Worlds: The team comprises passionate gamers themselves, who bring firsthand experience into their creative work. This ensures that the essence and allure of IPs are preserved while high-quality creative content is produced to engage fervent fan communities and attract new users.
• - Comprehensive Production Capabilities: 1UP WORKS can produce not just standard static and video advertisements, but also create websites, landing pages, app store screenshots, and outdoor advertising—catering to all marketing needs within the gaming sector.

As 1UP WORKS continues to adapt to the fast-changing market environment, Adways is committed to providing critical value through creative solutions that contribute to the growth and problem-solving endeavors of game publishers. Their mission remains steadfast to deliver outstanding experiences across the globe, inspiring excitement, and enabling the potential of everyone involved.

For more information about Adways Inc., visit adways.net. The company has been an influential player since its establishment in 2001, going public in 2006. With a mission to spread wonder and to enhance the potential of all people, their innovative advertising services and technology solutions span industries and reach global markets, particularly focusing on Asia.