#USA #Chicago #G2 #Capterra #Software Advice

G2 Expands Your Software Buying Options by Acquiring Major Platforms

In a bold stride towards enhancing its position in the software marketplace, G2 has announced its decision to acquire three major software discovery platforms: Capterra, Software Advice, and GetApp from Gartner, Inc. This strategic move is set to revolutionize the software purchasing landscape, providing users with richer insights and better decision-making capabilities in an increasingly AI-driven world.

Transforming the Software Ecosystem

With this acquisition, G2 is consolidating its status as the largest and most trusted software marketplace globally. The combination of these platforms aims to create an unparalleled source of software insights and recommendations, benefiting both buyers looking for reliable software solutions and vendors aiming to reach a wider audience. G2 believes that integrating the verified user reviews and comprehensive datasets from these platforms will reshape how software is bought and sold, paving the way for improved outcomes for every stakeholder involved.

G2's CEO, Godard Abel, emphasized the transformative potential of this acquisition, stating, "This acquisition represents a transformational moment for G2, and, more importantly, the global B2B software industry." By harnessing the power of collective insights, G2 is set to provide a robust foundation for the software ecosystem, aligning perfectly with the demands of modern AI technology.

Unmatched Data-Driven Insights

Post-acquisition, G2 plans to integrate the offerings from Capterra, Software Advice, and GetApp into its existing platform, unlocking a treasure trove of data. This merger is expected to provide:

• - 6 million verified customer reviews to enhance the reliability of buying choices.
• - Access to over 200 million annual software buyers, amplifying vendor visibility across various properties.
• - Support for over 10,000 global software vendors, offering them powerful marketing solutions and a more extensive reach.
• - A comprehensive taxonomy across 2,000+ software and service categories, strengthening the market relevance.
• - First and second-party Buyer Intent data at an unprecedented scale, allowing for tailored recommendations and insights.

These enhancements are poised to facilitate a more informed buying journey for consumers while also amplifying the visibility and reach for software vendors.

AI-Powered Recommendations

In today’s digital landscape, the inclusion of AI-driven recommendations will become a game changer for software buyers. Equipped with expanded verified data and genuine user feedback, G2 plans to roll out G2.ai, which will be a cornerstone for buyers in making well-informed decisions quickly. This AI-powered solution will ensure buyers receive accurate suggestions based on current market trends and demands, ultimately simplifying the decision-making process.

Benefits for Vendors

For software vendors, the acquisition presents a wealth of opportunities. G2 will leverage its expanded audience and traffic to enhance customer visibility through traditional and AI-driven search optimization techniques. With a more mature digital advertising infrastructure, G2 aims to strengthen its Ads business, allowing vendors to capture value from real-time intent signals while driving conversion rates from market interest to sales-ready leads.

Broadening Access to Valuable Market Insight

The merger will not only benefit end-users and vendors but will also extend its advantages to partners, investors, and consultants. By offering enriched datasets from the newly acquired assets, G2 will elevate the quality of integrations, targeting, and strategizing in market analysis and growth ventures. This value addition is expected to enhance the effectiveness of existing partnerships and foster new collaborations in the software marketplace.

As the deal is anticipated to close in the first quarter of 2026, pending customary closing conditions, G2’s acquisition of Capterra, Software Advice, and GetApp marks a significant step forward for the B2B software ecosystem. The integration of resources and shared data will undoubtedly create a more efficient environment for the continuously evolving world of software purchasing, giving G2 an edge in delivering unmatched service to its users and partners alike.