Carrera Eyewear and Ducati Extend Global Partnership Until 2029 for Stylish Sunglasses and Optical Frames

Carrera Eyewear and Ducati Renew Partnership



In a vibrant display of style and innovation, Carrera Eyewear and Ducati have officially announced the renewal of their global partnership, extending their collaboration until 2029. This decision comes after two successful years of working together, during which both brands showcased their commitment to high-quality design and performance on and off the racetrack.

The Carrera|Ducati collection, which features an exclusive range of sunglasses and optical frames, is set to expand, offering fans and fashion enthusiasts alike the opportunity to wear accessories that embody the spirit of speed and cutting-edge design. With this renewed agreement, both brands aim to further enhance their visibility and reach, tapping into markets that appreciate avant-garde style and unmatched craftsmanship.

A Synergistic Relationship



Alberto Macciani, Chief Marketing Officer of the Safilo Group, emphasizes that this partnership goes beyond mere product collaboration. It reflects a cohesive effort aimed at blending the technical achievements and branding strength of both companies into a singular vision for the future. The partnership integrates Ducati’s passion for performance with Carrera’s ethos of dynamic design, thereby creating products that resonate with consumers who value both functionality and style.

Ducati’s Licensing Director, Alessandro Cicognani, echoed similar sentiments, noting that the extension aligns perfectly with their strategy to offer products that encapsulate the brand's values, blending high performance and unique design. This partnership cultivates a robust relationship that underscores both brand's commitment to quality and innovation in the competitive market.

Upcoming Collection Features



The new Carrera|Ducati collection for the Spring/Summer season of 2025 draws inspiration from the striking design of the Ducati Panigale V4, a hallmark of performance and aesthetics. Featuring sporty frames and straight temple arms, the collection embodies modern elegance with elements that highlight the iconic logos of both brands. Materials such as carbon fiber and titanium, along with flexible Ultem and rubber, create an unparalleled user experience, catering to both motorbike enthusiasts and fashion-forward individuals.

Sponsorship and Racing Legacy



Additionally, Carrera continues to solidify its status as the official partner of Ducati Corse, supporting the official Ducati Lenovo Team through the World Championships until 2027. The collaboration has resulted in remarkable achievements on the racetrack, with Francesco Bagnaia, a two-time MotoGP World Champion, consistently bringing home podium finishes. This partnership not only uplifts the brands involved but also celebrates the rich racing heritage that Ducati is known for.

A Glimpse Into the Future



As Ducati prepares to forge ahead in the competitive motorcycle landscape, their partnership with Carrera promises to evolve into something extraordinary. The innovative spirit of Carrera, synonymous with breaking boundaries in design and quality since 1956, combined with Ducati's tradition of excellence in motorcycle engineering, sets the stage for exciting developments in the realm of fashion accessories.

In conclusion, as this partnership embarks on a new chapter, consumers can anticipate not just products but experiences that blend speed, style, and sophistication. With their fields of expertise intertwined, Carrera and Ducati challenge the status quo, inviting fans around the globe to join them in celebrating this exhilarating journey together.

Topics Consumer Products & Retail)

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