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Discover DIANA Aeris: A New Era in Footwear

On May 14, 2026, DIANA Co., Ltd. will launch its innovative new brand, DIANA Aeris. Based in the upscale Akasaka district of Tokyo, DIANA is renowned for its stylish and comfortable women’s shoes and bags. This new brand embodies the ethos of blending social awareness with functional elegance, designed specifically for the modern woman's lifestyle.

Brand Concept: Social Awareness Meets Functional Beauty

The concept behind DIANA Aeris hinges on the idea of creating stylish footwear that complements the feminine aesthetic for which DIANA is known, while also addressing the need for comfort in today’s busy world. The sleek and refined look of pumps is preserved, yet the comfort typically found in sneakers is integrated, offering a new and invigorating footwear experience.

Innovative Features of DIANA Aeris Footwear

1. Carefully Crafted Shoe Lasts
Utilizing DIANA's wealth of know-how, the shoe lasts are designed to create an elegant appearance while still providing comfort, ensuring that even low-heeled pumps look stylish and sophisticated.

2. TPU Shank for Enhanced Support
A special TPU shank provides arch support, significantly reducing fatigue during prolonged walking. This design allows for seamless weight transfer from heel to toe while preventing twisting, enabling stable and comfortable walking.

3. Lightweight EVA Foam Soles
The footwear features lightweight EVA foam soles that gently absorb impact while walking, adding another layer of comfort.

4. High-Grip Rubber Outsoles
With exceptional grip, the rubber outsoles ensure secure footing while allowing for agile movement.

5. Cup Insole Design
The shoes are equipped with a cup insole, providing a secure hold for the heel and mimicking the snug yet comfortable fit of sneakers.

6. Strap Design for Stability
Each design incorporates straps to prevent slipping during movement, enhancing overall security.

Product Lineup of DIANA Aeris

DIANA Aeris introduces several stunning collections:

• - Square Toe Ballet Flats (Model No.U43159)

Sizes: 22.0–25.0 cm
Heel Height: Approximately 3 cm
Price: ¥26,400 (Tax Included)
Color Options: Ivory, Pink, Golden Brown

• - Feather Tulle and Dot Tulle Ballet Flats (Model No.U43160)

Sizes: 22.0–25.0 cm
Heel Height: Approximately 3 cm
Price: ¥26,400 (Tax Included)
Color Options: Shiny White, Pink Beige, Black with Polka Dots

• - Fishnet Ballet Flats (Model No. U45161)

Sizes: 22.0–25.0 cm
Heel Height: Approximately 5 cm
Price: ¥27,500 (Tax Included)
Color Options: White, Beige, Black

• - Lemon Toe Ballet Flats (Model No.G45119)

Sizes: 22.0 - 25.0 cm
Heel Height: Approximately 5 cm
Price: ¥27,500 (Tax Included)
Color Options: Silver, Champagne, Gold, Black

Sales Information

Pre-Sale: Starting May 14, 2026

The DIANA Aeris collection will be available for pre-sale at the following locations:

• - DIANA Ginza Main Store
• - DIANA Tamagawa Takashimaya S.C.
• - DIANA Lumine Shinjuku
• - DIANA Espar Sendai
• - DIANA Lumine Yokohama
• - And more stores nationwide, alongside the DIANA official webshop (dianashoes.com).

Regular Sale: Starting June 1, 2026

Following the pre-sale, the collection will be available at all DIANA retail locations and the official webshop, though some stores may not carry specific models.

About DIANA Co., Ltd.

Founded on the principles of beauty, individuality, and sincerity, DIANA Co., Ltd. focuses on developing original brands and distributing renowned international labels. With their commitment to quality and style, DIANA continues to contribute to society through their innovative products.

Explore their full range at DIANA website.