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bswift Launches AI-Powered Carrier Configuration Tools

In a significant advancement for benefits technology, bswift® has introduced a new suite of AI-enhanced carrier configuration tools designed to streamline the setup of employee benefit plans. This innovative toolset is specifically tailored to help Channel Partners and clients efficiently add, switch, and update their benefit offerings. Aflac is proud to be the exclusive launch partner for this initiative, showcasing the versatile applications of bswift's technology.

Enhanced Efficiency Through AI

The main goal of the new AI-powered tools is to minimize the manual and error-prone tasks traditionally associated with configuring carrier plans on the bswift platform. Channel Partners can now effortlessly upload customized plan documents specific to each carrier. The bswift technology leverages its proprietary Emma™ Intelligence to automate the configuration process, including plans, rates, and associated rules. This automation significantly reduces the potential for errors and enhances the configuration’s accuracy, providing a reliable starting point for human review.

Tailored Solutions for Unique Needs

Understanding that each carrier has distinct ways of documenting benefits, eligibility, and plan rules, bswift has tailored this technology to match the specific materials used by each carrier. As a result, bswift can capture these nuanced variations with remarkable precision, leading to more accurate initial configurations. Aflac’s Senior Vice President and Chief Growth Officer, Jon Edgington, emphasized the importance of this collaboration, stating, "We want to make it as easy as possible for our partners and their clients to offer Aflac products to employees." This partnership allows clients to have greater confidence in the accuracy of their benefit offerings.

The Evolution of Benefits Configuration

This new rollout builds on previously established AI capabilities, introduced by bswift in July, which enabled Channel Partners to create new sites efficiently for small to midsize groups. The carrier configuration tools are geared toward existing clients who may need to make adjustments to their benefit plans. No matter if a client is adding a new benefit or updating existing plans ahead of open enrollment, they can leverage carrier-specific documentation to facilitate these changes easily and accurately.

Addressing Complex Benefit Challenges

These tools are particularly useful for products with intricate details, such as voluntary benefits. The complexities involved in setting up detailed plan structures and eligibility rules can often create challenges for administrators. However, bswift's advanced configuration tools are designed to simplify this process, allowing for reliable translations of plan rules into the administrative experience.

Delivering Enhanced Value Across the Ecosystem

bswift’s dedication to solving common challenges within the benefits landscape has propelled the development of these AI-powered tools. By enhancing the overall experience, all parties involved—including clients, Channel Partners, and carriers—stand to benefit from improved efficiencies.

• - Clients can confidently navigate the complexities of offering diverse products, knowing their plan rules are consistently interpreted.
• - Channel Partners save valuable time otherwise spent on troubleshooting or document interpretation, allowing them to focus on strategic client service.
• - Carriers gain an opportunity for wider distribution by making it easier for partners to introduce and manage their products in the market, while diminishing the risks associated with configuration errors that may lead to compliance issues.

"Every carrier structures and documents its products differently, which is why a one-size-fits-all approach is inadequate," stated Sarah Maxwell, Vice President of Integration Partnerships at bswift. "By collaborating with carriers to develop tailored solutions, we can eliminate friction throughout the entire process. It's a true win-win-win for everyone involved."

bswift is set to explore further partnerships while expanding its capabilities within the benefits technology space, ensuring that clients can navigate and offer innovative benefit plans with ease and precision.

For media inquiries, please contact Zoya Siddiqui, Senior Director of Marketing at bswift.