#USA #New York #Luxe Brands #Ariana Grande #Cloud Aurora

Ariana Grande Unveils 'Cloud Aurora'

Ariana Grande, the internationally renowned multi-platinum artist, actress, and entrepreneur, is set to expand her successful fragrance line with the launch of 'Cloud Aurora'. This exciting new addition to her beloved Cloud Collection is scheduled for release on July 14, 2026. The fragrance builds on the legacy of its predecessors, 'Cloud' and 'Cloud Pink', which have garnered immense love from fans worldwide.

Ariana shared her sentiments on the evolution of her perfume line, stating, "Cloud and Cloud Pink will always hold a special place in my heart, and it's heartwarming to witness the continued affection from fans over time. Creating a new scent for this line took years, as I knew it had to be perfect for both the collection and as an individual entity." She described the aroma of 'Cloud Aurora' as comforting yet invigorating, likening it to being wrapped in warmth and light with a hint of vanilla.

Launched in 2018, the original 'Cloud' fragrance was met with remarkable success, winning the Fragrance Foundation Award for 'Fragrance of the Year 2019' shortly after its introduction. In 2023, the addition of 'Cloud Pink' not only reinforced the collection’s acclaim but also established it as Ariana's best-selling fragrance line, complete with a devoted global following.

Noreen Dodge, CMO and Chief Commercial Officer of LUXE Brands, commented on the collection's success: "Few fragrance lines resonate globally with the enduring appeal that the Cloud brand continues to sustain. The ongoing growth and loyalty we’ve witnessed showcase the strength of Ariana Grande’s fragrance line and the unique bond she has with her audience. The launch of 'Cloud Aurora' expands this universe in a way that feels both fresh and undeniably true to the Cloud spirit."

Tony Bajaj, CEO of LUXE Brands, emphasized their decade-long partnership with Ariana and the mutual goal of crafting a lasting brand. He stated, "Ariana and her mother, Joan, envisioned creating a brand and a line that would withstand the test of time, akin to the iconic 'White Diamonds' by Elizabeth Taylor. Together, we've exceeded that goal and look forward to the success of Ariana's latest fragrance, 'Cloud Aurora'."

'Cloud Aurora', crafted by perfumer Clément Gavarry from Firmenich—who is also responsible for the original fragrances in the Cloud series—presents a radiant mixture of cotton candy, plush musk, and luscious blackcurrants that meld into vanilla-coated petals complemented by comforting woody notes. The fragrance concludes with hints of vanilla smoke and golden amber, leaving a lasting and unforgettable impression on the senses.

Design and Pricing

The iconic Cloud bottle features an enchanting new look, showcasing a pearlescent finish that reflects light beautifully, reminiscent of a soft glow in the sky. 'Cloud Aurora' embodies a moment of wonder, light, and infinite possibilities in the new era of the Cloud legacy.

• - Eau de Parfum Spray, 3.4 FL OZ/100 mL: $75.00
• - Eau de Parfum Spray, 0.33 FL OZ/10 mL: $30.00

(All prices are manufacturer’s suggested retail prices in US dollars.)

About Ariana Grande

Ariana Grande is an Oscar, Golden Globe, BAFTA, Critics' Choice, and SAG Award-nominated actress, as well as a Grammy Award-winning musician. Recently, she played Glinda in Jon M. Chu's successful adaptations of 'Wicked', receiving widespread acclaim. The film adaptation has become a global phenomenon, ranking among the highest-grossing Broadway musical adaptations of all time. Additionally, Ariana made history as the first actress to receive multiple Golden Globe nominations for portraying the same character in different films.

Most recently, she wrapped filming for 'Focker in-Law' produced by Universal Pictures, co-starring alongside Ben Stiller and Robert De Niro. Ariana will also appear in the upcoming 13th season of FX’s anthology series 'American Horror Story', which is scheduled for release in the fall of 2026. On stage, she will make her West End debut in 2027, starring alongside Jonathan Bailey in a new production of Stephen Sondheim's 'Sunday in the Park with George'. Additionally, she will lend her voice to the upcoming animated musical adaptation of Dr. Seuss's beloved classic, 'Oh, the Places You'll Go!'.

Beyond her accomplishments in film and television, Ariana Grande continues to be one of the most celebrated and influential musical artists of her generation. In summer 2026, she embarked on her first world tour in over seven years with 'The Eternal Sunshine Tour', which sold out and received rave reviews. Furthermore, she is preparing for the release of her much-anticipated upcoming studio album, 'Petal', scheduled for July 31, 2026.

Ariana, a multi-platinum artist, has received numerous Grammy Awards, shattered countless streaming and chart records, and amassed billions of streams worldwide. In 2026, she expanded her philanthropic efforts by founding 'The Brighter Days Ahead Foundation', a non-profit organization dedicated to supporting vulnerable communities through initiatives focused on mental health access, LGBTQ+ advocacy, civil and reproductive rights, emergency aid, and community support. Building on years of charitable work and advocacy, the foundation provides direct financial support and resources to organizations that foster meaningful and lasting change.

About LUXE Brands

LUXE Brands, Inc. is a renowned global beauty company recognized for developing premium beauty and cosmetic brands that inspire consumers worldwide. With offices in New York and Florida, the company has received numerous global accolades for its innovative approach to design, marketing, and digital-focused brand development. Its diverse portfolio includes brands such as Ariana Grande, Khloé Kardashian, Nicki Minaj, 'Eau de Juice' by Cosmopolitan, and a licensing partnership with General Motors for the Hummer brand.