#Japan #Kobe #ERIS VELINA #Osakana Pearl #Kobe Pearl

The Unique ‘Osakana Pearl’ Concept from Kobe

Nestled in Kobe, a city known as the hub of pearl distribution, a new brand named ERIS VELINA is set to revolutionize the pearl industry. With its innovative approach to pearls, particularly through the introduction of ‘Osakana Pearl’, this brand seeks not only to elevate the beauty of pearls but also to promote diversity and sustainability in marine environments.

Introducing ‘Osakana Pearl’

Founded by Trad Style, ERIS VELINA focuses on transforming atypical baroque pearls, often deemed imperfect, into extraordinary pieces of jewelry, thereby recognizing the value in their distinctiveness. By repositioning pearls that have irregular shapes, which were previously discarded, the brand aims to create a new narrative around pearl appreciation. These unique gems are considered to embody the very essence of diversity as produced by nature.

A New Era of Pearl Appreciation

ERIS VELINA plans to unveil its ‘Osakana Pearl’ collection with participation in prominent trade exhibitions, including the 101st Tokyo International Gift Show in February 2026 and the 7th Kyoto Gift Show. These events will serve as a platform to not only showcase their offerings but also to connect with potential B2B partners in the domestic and international markets.

Targeted Approach: From Kawaii to Authenticity

The development strategy for this brand cleverly intertwines the futuristic concept of Kawaii, a Japanese term meaning 'cute', with authentic sophistication. By initially attracting customers with the charming character designs associated with ‘Osakana Pearl’, ERIS VELINA encourages a deeper understanding of the pearls' background and the craftsmanship that goes into their selection. The aim is for customers to transition from a whimsical attraction to genuine appreciation for the innovation and quality presented.

Celebrating Diversity in Pearls

Kobe serves as the perfect backdrop for this endeavor, as it is home to approximately 70% of the world's pearl distribution. Here, pearls undergo meticulous sorting to determine their quality. Previously discarded ‘tail’ structures of baroque pearls are now celebrated for their brilliant, rainbow-like qualities, showcasing a newfound sparkle that embodies the cherished concept of diversity.

What’s Exciting in the ‘Osakana Pearl’ Collection?

ERIS VELINA offers an array of unique products that resonate with diverse audiences. The collection features:

• - Stickers, T-shirts, and Hats showcasing playful designs that highlight the characterful aspects of the pearls.
• - Keychains in forms inspired by marine life, including adorable fugu (pufferfish) and dango (a type of fish), among others.
• - Premium Accessories crafted from SV925 silver for a sophisticated touch, appealing to adult audiences conscious about aesthetics and quality.

Collaboration Opportunities

As ERIS VELINA seeks to expand, they invite potential partners from various sectors, including:

• - Hospitality and Tourism: High-end gift galleries in luxury hotels.
• - Cruise and Travel: Boutique shops within luxury cruise lines.
• - Retail: Premium shops in international airports and major train stations.

These collaborations aim to elevate the brand's presence and offer customers a taste of Kobe’s rich pearl heritage.

Join ERIS VELINA at Upcoming Events

Come explore the exquisite ‘Osakana Pearl’ range at:

• - Tokyo International Gift Show: February 4-5, 2026, at Tokyo Big Sight, Booth No. East 5-T17-36.
• - Kyoto Gift Show: February 25-26, 2026, at Miyako Messe, Kyoto, Booth No. Cloth 014.

For those interested in becoming partners, ERIS VELINA encourages inquiries regarding wholesale opportunities and collaborations via their official website.

Discover the enchanting story behind ‘Osakana Pearl’ and immerse yourself in a new culture of pearl appreciation with ERIS VELINA, leading the way in creating a beautiful, sustainable future.