San-X Universe POP-UP SHOP: A Magical Experience
San-X Co., based in Chiyoda, Tokyo, proudly announces the opening of the limited-time
San-X Universe POP-UP SHOP - Delivering Hearts starting September 4, 2026. This exciting event promises to bring together the most beloved characters from the San-X universe in a unique setting that fans of all ages will love.
The San-X Universe represents a delightful collaboration of various whimsical characters, united by the magic of San-X’s fairy. From nostalgic favorites to innovative newcomers, these adorable companions aim to create joyful experiences, ensuring you feel the charm and warmth that they inherently provide during your visit.
Exclusive Merchandise
At the POP-UP SHOP, a range of exclusive items will be available for sale, but please note that these will be in limited quantities. Each store may also impose a purchase limit per item, so it’s wise to check with individual locations to confirm availability. Additionally, while there will be opportunities to purchase these items on later occasions, some items will only be accessible during this special event.
Purchase Benefits
Shoppers at the POP-UP SHOP who spend
2,200 yen or more (tax included) will receive a
marker charm as a complimentary gift! With five different designs to collect, this random distribution adds an element of surprise and excitement to your shopping experience.
For those spending
5,500 yen or more, both a marker charm and a special shopper bag will be gifted! However, keep in mind that quantities are limited, and it’s first-come, first-served. Each customer is eligible for one of each gift per transaction. The assortments will be distributed at random, making each visit unique.
Event Schedule and Locations
The POP-UP SHOP will take place across several locations, each with varying dates:
Dates: September 4 - September 15, 2026
Location: 2F Event Space, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo
Inquiries: Dream Square Ltd.
Phone: 080-7934-8949 (available from September 4)
Dates: September 17 - September 29, 2026
Location: 3F Event Space, 3-8-9 Namba, Chuo-ku, Osaka
Inquiries: Dream Square Ltd.
Phone: 080-1005-4440 (available from September 17)
Dates: September 4 - September 30, 2026
Location: 2F Event Space, 1-7-2 Sannomiya-cho, Chuo-ku, Kobe
Inquiries: Koji Flow Inc.
Email: [email protected]
- - Daimaru Fujii Central, Hokkaido
Dates: September 4 - until novelty items run out
Location: 1F, 3-2 Minami 1-jo Nishi, Chuo-ku, Sapporo
Phone: 011-231-1131
- - Office Vendor, Miyagi Tohoku
Dates: September 4 - until novelty items run out
Location: 4F AER, 1-3-1 Chuo, Aoba-ku, Sendai
Phone: 022-723-8020
- - Yodobashi Camera Umeda, Osaka
Dates: September 4 - September 18, 2026
Location: 5F Sales Floor, 1-1-1 Ofukacho, Kita-ku, Osaka
Phone: 06-4802-1010
- - Maruzen Kintetsu Abeno Harukas, Osaka
Dates: September 4 - until novelty items run out
Location: 5F Wing Building, 1-1-43 Abeno Musuji, Abeno-ku, Osaka
Phone: 06-6676-2171
Dates: September 12 - October 18, 2026
Location: Inside Hirakata Park, 1-1 Hirakata Koen-cho, Hirakata
Phone: 0570-016-855
- - Zakkakan Incube Tenjin, Kyushu
Dates: September 18 - October 31, 2026
Location: 4F, SoLaRia Stage Building, 2-11-3 Tenjin, Chuo-ku, Fukuoka
Phone: 0570-05-1092
Important Notes
- - Availability of merchandise may vary by location and there may be changes to opening hours based on circumstances.
- - The event does not allow purchases aimed at resale.
- - Each location may also offer other promotional gifts, which may change depending on overlapping events.
About San-X
San-X has continuously created over 1,000 unique, original characters, such as Rilakkuma and Sumikko Gurashi. Their whimsical yet humorous designs have captivated audiences worldwide through various original products and engaging events. The characters represent not just cuteness but also a charming, relatable essence that resonates deeply with fans.
For more information, visit
San-X Official Website.
©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.