Discover the Unique Customization Options of BMW Individual Program

Unveiling the BMW Individual Program

BMW Group Japan hosted an insightful press conference on July 9th, at the FREUDE by BMW brand store, introducing the BMW Individual program. This distinctive custom-made program allows customers to showcase their personality through their vehicles, using a selection of over 150 body colors, premium materials, and master craftsmanship.

At the event, Hiroyuki Makunabi, Senior Manager of Business Development at BMW Japan, elaborated on the initiatives of BMW M, presenting the company's racing history and diverse offerings in high-performance vehicles. Following him, Product Manager Kakuro Iwasaki took the stage to explain how the BMW Individual program works, emphasizing that the options are not limited to predetermined selections; rather, it’s about fulfilling individual desires in vehicle specifications.

The highlight of the event was the display of the newly launched 7 Series in a striking two-tone exterior color, which made its first appearance in Japan earlier this year. The BMW Individual program is a testament to BMW's commitment to personal expression and luxury.

A Community of Motorsport Enthusiasts

Hiroyuki Makunabi articulated BMW M's philosophy of perceiving everyone who drives their vehicles as part of one community, ranging from motorsport activities to everyday driving experiences. He mentioned the legacy of BMW M, which spans more than 50 years, developing various M models like the M3, M4, M5, and engaging in motorsport activities such as Super GT, GT World Challenge Asia, and Super Taikyu in Japan.

This communal approach signifies that every BMW owner becomes an integral part of the brand's rich heritage, whether they own a professional racing car or a sports package vehicle that you can drive daily.

Customization Beyond Options

Kakuro Iwasaki elaborated on the structure of the BMW Individual program which consists of two main offerings: BMW Individual and BMW Individual Manufaktur. The former includes an extensive range of options available on the factory line, while the latter allows for true bespoke creations tailored to individual wishes.

Since its inception in 1992, the program has continually evolved, pushing the boundaries of craftsmanship and technology. For instance, when a customer wanted a black caliper instead of the standard gold carbon-ceramic brake calipers for their M3, Iwasaki emphasized that such specific requests are not just met but celebrated as part of the BMW Individual experience.

Over 150 Body Colors to Choose From

The selection of body colors in the BMW Individual program is extensive, boasting over 150 shades that range from Java Green and Fire Orange to Frozen Black. These colors, whether matte or metallic, are meticulously crafted to enhance the vehicle’s form. Particularly, the BMW Individual Frozen Paint option is a rare offering, delivering a unique matte finish that radiates character under any lighting condition.

Luxurious Interior Options

BMW Individual also excels in interior customization, featuring Fine Grain Merino Leather that undergoes a rigorous selection process. The leather is crafted from premium natural materials, ensuring superb breathability and luxurious texture. Customers can opt for monochrome or bicolor options, complete with personalized stitching and even unique lettering or initials.

Moreover, interior trims are customizable to incorporate sporty, exclusive, and luxurious elements, allowing customers to infuse their stylistic preferences into their vehicles.

Visualization Tools for Customization

For those who wish to envision their custom designs, BMW provides the BMW Individual Visualizer, accessible via smartphones and PCs. This tool allows users to experiment with various body colors and get a better sense of how their envisioned car might look.

Conclusion

The BMW Individual program epitomizes the blend of high-quality craftsmanship and personal expression. With its plethora of options, from 150 unique body colors to customized interior details, every customer has the opportunity to create a car that is uniquely theirs. This bespoke service continues to uphold BMW’s proud tradition of luxury and individuality in every drive. For more information, you can visit the official site here.

For inquiries, please reach out to the BMW Customer Interaction Center at 0120-269-437, available weekdays from 9:00 AM to 7:00 PM, and weekends from 9:00 AM to 6:00 PM.