#Japan #Fujiyahotel #SOWAKA #Hospitability #Hakone, Kyoto

Fujiyahotel and SOWAKA Join Historic Hotels Worldwide

The International Kogyo Group, headquartered in Chuo, Tokyo, is proud to announce that its esteemed hotels, Fujiyahotel in Hakone and SOWAKA in Kyoto, have officially joined the ranks of Historic Hotels Worldwide (HHW). This prestigious collection celebrates exceptional hotels and resorts around the globe with historical significance, aiming to immerse luxury travelers in rich cultural experiences.

By becoming part of HHW, Fujiyahotel and SOWAKA will enhance their appeal to discerning travelers seeking unique cultural experiences, thereby promoting Japan's invaluable cultural heritage to a worldwide audience. The collaboration also aims to boost tourism in their respective regions by attracting inbound travelers who appreciate traditional hospitality and culture.

Recent trends indicate that over 90% of luxury travelers are looking for culturally enriching stays. This shift towards heritage experiences marks a new frontier in the travel industry where cookie-cutter services are increasingly being avoided. Through the partnership with HHW, the International Kogyo Group plans to leverage its network of affiliated organizations, including the U.S. National Trust, to connect directly with 25.85 million affluent travelers and culture enthusiasts, delivering the unique traditions, status, and stories of both Fujiyahotel and SOWAKA.

The International Kogyo Group is committed to preserving historic buildings while integrating innovative technology to provide unparalleled experiences for its guests. With HHW's support, the group expects to enhance its offerings, such as utilizing patented augmented reality (AR) technology (StraxAR) to create immersive experiences that allow guests to engage deeply with Japanese culture.

Overview of the Hotels

Fujiyahotel

• - Location: 359 Miyanoshta, Hakone, Kanagawa
• - Established: Built in 1891 (Meiji 24)
• - Rooms: 120
• - Website: fujiyahotel.jp

SOWAKA

• - Location: 480 Kiyomizu-cho, Higashiyama, Kyoto
• - Established: Built in the late Taisho to early Showa period (approximately 100 years old)
• - Rooms: 23
• - Website: sowaka.com

Criteria for Membership

To be recognized by Historic Hotels Worldwide, hotels must meet several criteria:

• - The building must be over 75 years old.
• - It should be located near or within a UNESCO World Heritage site.
• - It must uphold historical authenticity and demonstrate a commitment to historical preservation.

Expected Outcomes of Membership

The membership is anticipated to yield numerous benefits, including:

• - Increased outreach to a demographic of affluent travelers and those with a strong curiosity for cultural experiences.
• - The opportunity to provide innovative and immersive experiences utilizing advanced technology like the proprietary AR system, StraxAR.
• - A contribution to the preservation of Japan’s cultural heritage and the promotion of high-quality inbound tourism to revitalize local economies.

About the International Kogyo Group

The International Kogyo Group operates about 40 entities domestically and internationally across four main sectors: transportation, hotels and leisure, distribution and commerce, and real estate development. Their hotel business is notable for its high-quality hospitality, exemplified by the historical Fujiyahotel, Japan’s first modern resort hotel, and SOWAKA which harmonizes traditional Kyoto townhouses with contemporary luxury. Their international portfolio includes renowned establishments like the Royal Hawaiian in Waikiki and the Moana Surfrider, both of which are celebrated for their unique luxury experiences.

This significant achievement in joining Historic Hotels Worldwide marks another step forward for the International Kogyo Group in their mission to deliver exceptional and culturally rich hospitality.