Adecco Group Expands Salesforce's Agentforce Coworker to Over 40 Countries

In a significant development for the global workforce management landscape, the Adecco Group has unveiled the worldwide rollout of its innovative platform, Agentforce Coworker. This initiative will span over 40 countries, following its successful pilot in the UK and France. The announcement was made on September 15, 2026, during a keynote speech at Dreamforce, delivered by Denis Machuel, the Adecco Group’s CEO, alongside other industry leaders, including Salesforce's Marc Benioff.

Agentforce Coworker is powered by Anthropic's Claude and serves as an AI-driven assistant integrated into the Salesforce platform. This advanced technology is designed to enhance efficiency in sales, recruitment, and client engagement workflows. With the introduction of Coworker, Adecco aims to streamline its operations, thereby elevating the performance of 27,000 employees who will benefit from a centralized access point to essential data and organizational knowledge that was previously scattered across multiple systems.

Denis Machuel emphasized the importance of adapting to technological advancements in the workforce, stating, "We are witnessing the greatest transformation in work since the advent of the internet. Our goal is to empower our people through technology and innovative working methods." This new rollout builds on the company’s earlier success with agentic AI in recruitment processes across ten nations, which represents half of Adecco's business revenues.

Coworker will enhance the capabilities of sales professionals and recruiters by providing them with tools to identify priority prospects, prepare comprehensive sales briefs, and manage lead status across teams seamlessly. In recruitment, this tool allows for streamlined candidate selection processes, enabling recruiters to initiate pre-screening and onboarding efficiently.

The pilot program for Coworker demonstrated robust adoption rates, with employees quickly embracing the new technology. By automating routine tasks, it allows Adecco’s sales and recruitment teams to focus on deepening their engagement with candidates and clients—an area where human touch is critical. The system's design takes into account insights from over 2.5 million agent-candidate interactions since early 2025, further enhancing its effectiveness.

The rollout of Agentforce Coworker is not just a technological upgrade but a comprehensive strategy to ensure that human judgment and creativity remain at the forefront of the service provided. "Our pilot showed strong adoption in a matter of days, significantly reducing the time spent on administrative tasks," Machuel noted. By using AI to manage routine functions, Adecco is setting the stage for its teams to engage in richer conversations with clients and candidates alike.

With this groundbreaking initiative, Adecco Group continues to position itself as a leader in the workforce management sector. By leveraging advanced technologies and focusing on human-centric AI, Adecco is committed to meeting the evolving needs of the global workforce, fostering a sustainable and resilient economy. As part of the commitment to enhancing workforce effectiveness, the company plans to further integrate agentic AI solutions across all of its operations as it expands its global footprint.

In conclusion, the rollout of Agentforce Coworker is a pivotal step in enhancing operational efficiency and fostering a more connected and effective workforce. As organizations increasingly rely on technology to drive their business, Adecco is at the forefront, championing innovation while ensuring that the human element remains integral to the work process.

Topics Business Technology)

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