#Japan #Sendai #Kamome-no-Tamago #Sendai Izumi #Easter Event

Exciting Easter at Sendai Izumi Premium Outlet

This year, get ready for an egg-citing experience at the Sendai Izumi Premium Outlet! The famous confectionary company, Saito Seika, known for their beloved treat Kamome-no-Tamago, is partnering with Mitsubishi Estate-Simon to present the special event, "Kamome-no-Tamago DE EASTER in Sendai Izumi Premium Outlet," running from May 3 to May 6, 2025.

What to Expect

During this limited-time event, participants will engage in an exhilarating egg-hunting game spread across five locations within the outlet. Those who successfully find all the hidden eggs will be rewarded with a special egg-shaped clear case containing a mini Kamome-no-Tamago. This not only serves as a sweet memento of the day but also allows guests to unleash their creativity with included stickers and pens for decoration.

The event is designed not just for families with kids but for adults seeking memorable experiences with friends and loved ones. Visitors can explore the beautifully decorated Easter-themed outlet while enjoying the thrill of the hunt.

A Rich Tradition of Fun

This collaboration isn’t just about snacking; Saito Seika and the Sendai Izumi Premium Outlet aim to provide meaningful experiences through not only candy sales but also fun activities. They introduced this egg hunt concept for the first time in 2024, attracting over 2,800 participants of all ages over 20 days. Due to its success, this year, the number of mini Kamome-no-Tamago giveaways has been increased, ensuring even more participants can take home a delightful prize.

Participants of the Easter egg hunt will also have a chance to enter a lottery to win a variety of exciting prizes, including a Saito Seika sweet assortment and gift vouchers for shopping at the outlet. To participate, simply follow their official Instagram accounts or download their app.

Celebrate the Season

This year’s Easter festivities will also feature charming photo spots adorned with seasonal flowers and sweets, perfect for creating springtime memories. Additionally, don’t miss out on the "GOLDEN WEEK SPECIAL", where shoppers can enjoy significant discounts on spring items.

The Sendai Izumi Premium Outlet will be a vibrant haven, adorned with Easter decorations, providing families with special moments during the Golden Week. This is an invitation to embark on a delightful adventure filled with sweets and memories.

Event Details

• - Egg Hunt: Participants will find eggs with hiragana characters hidden in the outlet. By returning to the information center with completed forms, guests will receive a custom egg-shaped case along with a mini Kamome-no-Tamago.
• - Lottery Draw: Participants in the egg hunt can enter to win various rewards.
• - Period: May 3 (Saturday) to May 6 (Tuesday, holiday). Gifts will be distributed until supplies last.
• - Website: Event Link

Additional Information

The Easter decorations will feature an enchanting theme of "The Mischievous Bunny's Easter Party," filled with festive arrangements of flowers and sweets, ensuring a lively atmosphere perfect for celebrating the season. The event will also include unique photo spots for pets, making it a delightful outing for every family member.

To experience this delightful event, be sure to mark your calendars!

About Saito Seika Co., Ltd.

Based in Iwate Prefecture, Saito Seika manufactures and sells a range of traditional and Western-style sweets, with Kamome-no-Tamago being a flagship product. In addition to offering high-quality confectioneries at various retail locations, they provide unique experiences such as candy-making workshops and factory tours, appealing to visitors from near and far.

• - Headquarters: 5-1 Miyano, Akasaki, Ofunato, Iwate
• - Website: Saito Seika

About Sendai Izumi Premium Outlet

This outlet features around 80 popular domestic and international brands. Located in the heart of Izumi Park Town, it boasts a two-story facility modeled after the streets of the northeastern USA, providing a unique shopping experience surrounded by nature throughout the seasons.

• - Location: 6-1-1 Teraoka, Izumi-ku, Sendai, Miyagi
• - Hours: 10:00 AM - 8:00 PM (Varies by season)
• - Website: Sendai Izumi Outlet