#United States #Choice Hotels #North Bethesda #Ascend Collection #Radisson Individuals

Ascend Collection Reaches an Impressive Milestone

Choice Hotels International, Inc. has reached a remarkable milestone with its Ascend Collection, surpassing 500 hotel openings. This achievement is a testament to the brand's unwavering growth in the upscale segment. The Ascend Collection stands out as a premier soft brand, recognized for promoting one-of-a-kind stays that celebrate the uniqueness of each locale while providing guests with upscale amenities.

Recent Additions to the Portfolio

Among the notable new properties are The Harrison Hotel located in Downtown Hollywood, Florida, and The Gould Hotel in Seneca Falls, New York. These hotels exemplify the growth momentum of the brand and reflect its dedication to offering distinctive and locally inspired experiences.

The Harrison Hotel

The Harrison Hotel boasts a newly renovated boutique style, situated in the vibrant heart of Downtown Hollywood, surrounded by a flourish of arts, dining, and entertainment options. This 95-room gem provides guests with a premium experience, featuring:

• - Complimentary WiFi and daily hot breakfast
• - An outdoor pool and a fully equipped fitness center
• - On-site dining and a lively poolside bar
• - Free transportation to and from the nearby Fort Lauderdale–Hollywood International Airport
• - Versatile meeting spaces totaling 2,500 square feet

This hotel's strategic location between Miami and Fort Lauderdale enhances accessibility and appeal, making it a top choice for travelers seeking comfort and convenience.

The Gould Hotel

In Seneca Falls, The Gould Hotel marries rich history with modern comforts. Originally opened in 1920 and beautifully restored, this 48-room hotel has been welcoming guests for over a century. Its proximity to the Women's Rights National Historical Park provides cultural enrichment for visitors, while the hotel itself features:

• - Timeless interiors and curated historic touches
• - Complimentary breakfasts and access to a fitness center
• - Scenic walks along the picturesque canal nearby

Both new additions to the Ascend Collection not only deepen the brand's presence domestically, but they also set a benchmark for upscale hospitality that resonates with discerning travelers.

Statement from Leadership

Indy Adenaw, Senior Vice President of the Upscale Segment at Choice Hotels, expressed pride in this achievement, stating, "Reaching 500 open hotels is a defining milestone for Ascend Collection and a powerful reflection of the momentum across our entire upscale portfolio. This achievement underscores the strength of our soft brand strategy and the growing demand for distinctive, experience-driven hotels."

Future Growth Prospects

With an ambitious development pipeline featuring 70 additional properties, the Ascend Collection aims for continued growth both nationally and internationally. Upcoming openings span regions such as Flagstaff, Arizona, Anaheim, California, and Miami, Florida, signaling the brand's commitment to enhancing its footprint. Alongside this growth, the Radisson Individuals brand further complements Choice Hotels’ strategy, allowing for a unique identity while benefiting from the industry’s leading distribution and loyalty programs.

Expanding Global Reach

The Ascend Collection’s recent progress also highlights its international endeavors, including:

• - Entry into Poland with the opening of its first property
• - Expansion in Canada with six new hotels in Québec
• - Anticipated debut in Africa with a property situated in the Maasai Mara National Reserve, a top safari destination in Kenya
• - Growth into Latin America with its first establishment in Chile
• - A significant agreement with SSAW Hotels & Resorts in China, promising over 9,500 new rooms

These strides strengthen the presence of Ascend Collection in the global hospitality market, echoing its mission to offer diverse, enriching travel experiences across various regions.

Loyalty Programs

Additionally, many Ascend Collection hotels participate in Choice Privileges®, the leading hotel rewards program. This program has recently undergone enhancements, allowing members to earn rewards more frequently and access benefits designed to enrich each stay. With the ability to earn points at Ascend properties and over 7,000 affiliated destinations worldwide, guests can enjoy a seamless and rewarding travel experience.

Conclusion

Overall, the 500-hotel milestone not only symbolizes Ascend Collection's dedication to upscale hospitality but also showcases how distinctive local experiences are becoming increasingly vital for travelers. As they continue to innovate and expand, the brand promises to remain at the forefront of the upscale hotel market, delivering exceptional stays that reflect local identity while meeting modern expectations.