#Japan #Tokyo #public policy #PoliPoli #POTETO Design

Collaboration Between PoliPoli and POTETO Design to Revamp Public Policy Communication

In a significant move to enhance public engagement, PoliPoli, a policy platform provider, and POTETO Design, a creative agency specializing in administrative public relations, have announced their partnership aimed at transforming communication in public policy.

Background of the Collaboration

With the rise of complex regional issues such as declining birthrates and an aging population, many government entities are embracing a participatory approach that encourages residents' voices in policy-making.

However, over 70% of citizens feel that their opinions are not adequately reflected in government policies, highlighting a significant communication gap as per a survey conducted by the Cabinet Office in 2023. This partnership seeks to bridge this gap by combining the strengths of both organizations: PoliPoli’s expertise in co-creating policies and POTETO's creative communication skills and media handling.

The goal is to drastically advance the digital transformation (DX) of policy communication, ensuring that government ideas are effectively conveyed to residents, thus enhancing the collection of public input and the formulation of effective policies.

Leveraging Strengths for Effective Communication

PoliPoli operates the 'PoliPoli Gov' platform, which fosters dialogue between citizens and administrative bodies. This digital tool revamps the channels of public feedback and facilitates diverse policy co-creation initiatives tailored for the digital age.

On the other hand, POTETO Design excels at simplifying complex policy messages into clear, accessible content targeted for specific audiences. Their unique strengths serve to ensure that government policies are not only comprehensible but also resonate with the community.

Specific Services Offered through the Collaboration

By merging their capabilities, PoliPoli and POTETO offer a comprehensive support system for government entities:
1. Video Production and Distribution for Policy Interviews: Engaging videos featuring mayors and key decision-makers sharing the background and intentions of policies will be collaboratively planned and produced. These will present policies in an approachable manner to the public, especially during civic events like budget presentations and city planning discussions.
2. Creative Enhancement in Policy Communication: Using insights from PoliPoli’s feedback and policy development processes, POTETO will craft visually appealing and effective communication materials, such as infographics and promotional content for social media.
3. Comprehensive Policy Consulting: The companies will work together to provide integrated consulting services, assisting in the formulation, implementation, and communication of broad policy strategies.

Future Developments

PoliPoli and POTETO have already achieved notable success through collaborations on various local government proposals and policy events. This new partnership solidifies their commitment to leveraging their combined expertise to accelerate policy co-creation. By integrating digital technologies in decision-making processes and encouraging dialogue with citizens, they aim to contribute to the development of better local communities.

Governments and agencies interested in enhancing their communication strategies can reach out to POTETO Design at [email protected] for inquiries.

About PoliPoli

• - Company Name: PoliPoli, Inc.
• - Representatives: Kazuma Ito
• - Location: Chiyoda, Tokyo
• - Founded: February 2018
• - Corporate Website: PoliPoli

Currently, PoliPoli offers several services aiming to bridge communication gaps in politics and policy-making.

About POTETO Design

• - Company Name: POTETO Design, Inc.
• - Representatives: Kento Fujita
• - Location: Shibuya, Tokyo
• - Founded: September 2024
• - Corporate Website: POTETO Design

POTETO Design specializes in supporting government PR and marketing initiatives, employing innovative solutions like their AI-based image generation service.

Conclusion

With this collaboration, both PoliPoli and POTETO Design aspire to redefine the narrative in public policy communication, fostering a more inclusive approach where citizen voices are heard and valued.