Expanded Partnership Between Breakaway Music Festival and BELLA+CANVAS Enhances Festival Merchandise Experience

Breakaway Music Festival and BELLA+CANVAS Forge Stronger Ties

In an exciting development for music festival enthusiasts, Breakaway Music Festival has announced an expansion of its partnership with BELLA+CANVAS, the leading brand in blank apparel. Following a successful initial collaboration in 2025, the two brands aim to elevate the festival experience for fans during the 2026 music festival season.

Since its inception, the Breakaway Music Festival has gained recognition as the largest independent touring music festival in the United States. This festival has always prioritized creating a vibrant and inclusive atmosphere for attendees, and the collaboration with BELLA+CANVAS is a testament to that commitment. The partnership positions BELLA+CANVAS as the Official Merchandise Blanks Partner for the festival, providing high-quality apparel that forms the foundation of the festival's official merchandise program.

Elevating Merchandise to New Heights

As festival culture continues to evolve, Breakaway Music Festival and BELLA+CANVAS are redefining what festival merchandise represents. Traditionally seen as mere souvenirs, merchandise will now serve as an extension of fans’ identities and a reflection of shared cultural moments. This change not only enhances the significance of the items but also ensures that fans leave with a tangible reminder of their experiences.

This partnership came to life recently during the Breakaway Takeover event at Wynn Las Vegas, where attendees enjoyed an interactive merchandise activation. Over 600 festival-goers participated in live apparel customization and received giveaways, emphasizing how festival merchandise can transcend traditional boundaries, becoming personalized creative outlets linked to memorable live events.

Tiffanie Hauger, VP of Brand Partnerships and Activation at Breakaway, shared, "What started as a merchandise partnership has evolved into a strategic collaboration that raises the bar for fan experiences. BELLA+CANVAS's quality products have upgraded our merchandise offerings, driving significant growth and aligning with the creativity our audience expects from Breakaway. As our events continue to grow, we see more opportunities to innovate together, offering features like customization stations that create excitement for fans and value for both brands."

A Unique Form of Self-Expression

Eboni Hudson, Head of Marketing at BELLA+CANVAS, highlighted the importance of merchandise in fostering self-expression and representing community. She stated, "Great merchandise does not merely commemorate an event; instead, it embodies an expression of self and belonging to a community. We are thrilled to partner with Breakaway, an organization that champions creativity, music, and culture—elements we strive to inspire in every piece we create. As we amplify our partnership this season, we look forward to continuing to personalize the merchandise experience, offering opportunities for fans to craft items that resonate with their unique identities."

Upcoming Festival Events and Expectations

Throughout the 2026 Breakaway Music Festival season, ongoing collaborations with BELLA+CANVAS will enhance merchandise offerings and interactive fan experiences at various festival venues. Future stops in the nationwide festival tour include Michigan on August 14-15, Massachusetts on August 21-22, Philadelphia on September 11-12, Carolina on September 25-26, Utah on October 2-3, and Houston on November 13-14. Attendees can look forward to personalized merchandise and fun experiences that strengthen their connection to the festival.

About Breakaway and BELLA+CANVAS

Breakaway Music Festival represents the forefront of independent live entertainment, bringing premium experiences to underserved music fans across the country. Its dynamic approach involves event management, artist services, and digital media, creating a flywheel that powers the music festival’s success.

BELLA+CANVAS, established in Los Angeles, is renowned for creating premium blank apparel that enables self-expression and cultural resonance. With a focus on craftsmanship and fit, the brand is committed to delivering high-quality products to creators and customers alike. Together, these two dynamic organizations are set to revolutionize the festival experience and provide fans with unforgettable moments, reinforcing the synergy between music, culture, and artistic expression.