#Japan #Tokyo #B2B Marketing #b-growth Pro #EnSX

Introduction

EnSX Inc., headquartered in Shinjuku, Tokyo, has recently integrated b-growth Pro, a specialized matching service for B2B marketing contract marketers provided by b-growth. This collaboration is set to enhance EnSX's marketing landscape significantly.

Challenges Before Implementation

Before the introduction of b-growth Pro, EnSX faced persistent issues with insufficient internal marketing resources. To achieve their business goals, they needed to maximize sales and lead generation while managing a wide array of responsibilities, from promotional planning to improvements in SFA and inside sales management. The ongoing scarcity of time and strategy for long-term marketing and brand development left them seeking external resources, particularly given their struggles to hire talent with relevant B2B marketing expertise in a rapidly evolving market.

Changes After Implementation

With the adoption of b-growth Pro, EnSX witnessed a remarkable transformation. Previously, it took about two weeks to create a single banner advertisement; this has now been reduced to just 2-3 business days for initial drafts. As a result, the volume of ads produced monthly has surged from 2-3 to an impressive 10. The flexibility and responsiveness from the marketing professionals have significantly minimized the number of revisions needed, thus accelerating the entire creation and verification cycle. Consequently, cost-per-acquisition (CPA) reduced sharply from ¥37,000 to ¥18,000, directly correlating to a boost in lead-generated sales.

Insight from Ryoko Kusama

Ryoko Kusama, the leader of EnSX's Sales and Marketing Group, shared her perspective on the B2B marketing landscape in Japan. She noted that the industry is still evolving, with rapid changes leading to the often-high anxiety of marketers, especially for business leaders without on-site support for discussing and refining their marketing strategies. b-growth, she emphasized, not only connects businesses with qualified B2B marketers but also provides strategic solutions tailored to specific challenges.

Comment from Masaru Hishinuma

Masaru Hishinuma, CEO of b-growth, expressed satisfaction at the results stemming from this partnership. He stated that their mission revolves around facilitating the optimal matching between businesses and marketers to foster growth. The positive results with EnSX mark a significant milestone and highlight the value of their service amid challenges faced by other enterprises seeking such specialized talent.

Conclusion

The partnership between EnSX and b-growth Pro illustrates a successful model for enhancing B2B marketing strategies. As companies continue to adapt to evolving market demands, services like b-growth Pro serve as critical enablers of marketing efficiency and effectiveness, promising a bright future for those aiming to innovate within the B2B landscape.