Contour Design Expands Portfolio with Acquisition of Active Key Business
Contour Design Expands Portfolio with Acquisition of Active Key Business
In a significant move within the ergonomic technology sector, Contour Design has announced a definitive agreement to acquire the Active Key business from Cherry SE. This strategic acquisition marks a pivotal development for Contour Design, a leader in ergonomic computer input devices. Situated in Germany, Active Key is renowned for its specialized keyboards and mice that cater to demanding environments, notably in medical and industrial sectors where cleanliness and durability are paramount.
This acquisition is poised to broaden Contour Design's already impressive product portfolio, marrying Active Key's expertise in hygiene-oriented technology with Contour's established ergonomic innovations. According to Erik Stannow, Chairman of the Board at Contour Design, this alliance is perfectly timed, aligning with the company’s mission to promote health and safety in workplace environments. Stannow stated, "Active Key's deep expertise in hygienic input devices complements our ergonomic strengths, allowing us to meet the growing demands of health-conscious industries."
Kenneth Nielsen, the CEO of Contour Design, expressed optimism about this merger, highlighting the shared commitment to product quality between both companies. He, too, noted that the integration would bolster innovation and augment their market presence, particularly in Europe, North America, and the Middle East. This union is not merely a strategic acquisition; it's a synergy of expertise that will enhance the capability to cater to multiple sectors while reinforcing Contour Design's position in delivering health and safety solutions.
As the acquisition moves forward, the companies have outlined a transition process designed to safeguard the long-term viability and operational continuity of the Active Key business. Importantly, Contour Design remains steadfast in its commitment to its core ergonomic product lines, ensuring that they continue to serve as the backbone of the business. Notably, Active Key will be introduced as a complementary brand within the Contour portfolio, allowing for existing customers to enjoy continuity while simultaneously enriching the overall product offering.
The integration process will see the dedicated Active Key team, along with associated resources, combining their strengths with those of Contour Design. This strategy will enhance product development initiatives, expand market reach, and refine distribution channels, making the combined offerings even more attractive to their global customer base.
While the acquisition is anticipated to finalize in the coming weeks, it will be subject to regulatory approvals. Both Contour Design and Cherry SE are actively collaborating to ensure a seamless transition. Contour Design is primarily owned by Polaris Private Equity, further reinforcing its financial stability as it embarks on this new chapter.
About Contour Design
Contour Design specializes in the development, design, and marketing of innovative ergonomic input devices, including well-known products like RollerMouse, UniMouse, and SliderMouse. With a reputation built over 30 years, Contour’s products are engineered to help users minimize physical strain, avert injuries, and promote comfort and productivity during computer use.
About Cherry SE
Cherry SE is recognized globally for its manufacturing prowess in computer input devices, spanning keyboards, mice, microphones, and headsets. Esteemed for its commitment to quality and innovation, Cherry has been a trusted name since its inception in 1953, creating durable products that cater to various applications across office, gaming, and industrial settings, including digital healthcare solutions.
With this acquisition, Contour Design is set to redefine its market offerings and continue its legacy in promoting ergonomic innovations and health-focused solutions across industries.