Transforming Insights into Value at the Insight Marketing NEXT Conference

On September 10, 2025, WACUL Inc., based in Chiyoda, Tokyo, will take the stage at the conference titled "Insight Marketing NEXT: Transforming Insights into 'Next Value' for Practical Application". This event, organized by Decom Inc., focuses on how businesses can move beyond merely discovering insights to actively utilizing them to drive results.

Conference Overview

The central theme of the conference invites attendees to question their approach: "How do we move these insights into action?" In an era where understanding customers and leveraging insights is standard practice, many organizations find themselves pausing at this crucial junction. This conference aims to provide answers and foster discussion on actionable strategies that can convert insights into practical outcomes.

WACUL's representative, Director Tatsuo Matsuo, will present from 12:00 PM to 12:40 PM, offering insights into constructing brand values that are not just based on differences from competitors but instead on being the chosen option for customers.

Key Issues Addressed

The conference will focus on solving critical challenges faced by organizations today:

- Understanding the "real needs" and "unconscious desires" of customers.
- Clarifying the direction for differentiation and brand redefinition.
- Overcoming issues that arise from a personalized discovery process that lacks consistency.
- Maximizing the potential of available Voice of Customer (VOC) data and insights from social media.
- Breaking through barriers to understanding customers in overseas markets and inbound tourism.

Event Details

- Date: September 10, 2025
- Time: 10:00 AM - 6:10 PM
- Participation Fee: Free
- Method: Online
- Organizer: Decom Inc.
- Registration URL: Click here to register

About the Speaker

Tatsuo Matsuo, a graduate of Yokohama National University, has extensive experience in the e-commerce consulting sector, having worked with major companies in health and beauty. Since joining WACUL in 2018, he has led various projects focused on digital strategies and marketing improvements for large firms. As a responsible executive for consulting, Matsuo is at the forefront of driving effective digital transformations for companies.

WACUL's Strengths

WACUL's strength lies in its capability to provide both strategic planning and execution support based on data and knowledge. With over 40,000 website implementations and more than 12,000 metrics tested, they have accumulated a wealth of data. This data supports tailored solutions for clients, making the implementation of marketing DX efficient and impactful.

For further inquiries regarding web marketing challenges and optimal solutions, interested parties are encouraged to contact WACUL directly.

About WACUL

WACUL is a marketing DX company aiming to realize business digital transformations through big data and expertise. Since its inception in 2010, WACUL has provided consulting services, merging advanced technologies, such as artificial intelligence, with acquired insights to maximize client sales through effective marketing and sales strategies.

For more information:

- Website: WACUL Official Site
- Social Media: Twitter | Facebook

Conclusion

The Insight Marketing NEXT conference represents a pivotal opportunity for marketers and business leaders to bridge the gap between insights and actionable strategies that drive results. Join WACUL at this transformative event and explore how to take your marketing efforts to the next level.