Qu Strengthens Executive Team with New Chief Revenue and Financial Officers to Propel Growth

Qu Expands Executive Leadership for Enhanced Growth

Qu, a trailblazer in the restaurant industry's unified commerce platform, recently announced significant additions to its leadership team. The company has welcomed two experienced executives, Steve Melamed and Joel Abdinoor, into pivotal roles. Melamed assumes the position of Chief Revenue Officer (CRO), while Abdinoor takes on the role of Chief Financial Officer (CFO). Both leaders bring a wealth of experience from renowned tech firms, uniquely qualifying them to drive Qu's next chapter of growth.

Leadership Experience and Vision

Steve Melamed joins Qu with over 20 years of expertise in growth-oriented companies within the tech sector, particularly in SaaS, AI, martech, and analytics. His previous roles include senior positions at DoubleClick, Coremetrics, and Twilio, where he played a crucial role in exponential company growth. At Qu, Melamed will spearhead all sales, business development, and customer engagement strategies, emphasizing the need for integrated and hassle-free technology solutions for restaurants.

Melamed highlights the challenges faced by operators in the fast-paced restaurant environment, stating, "Operators seek fewer headaches through technology and better outcomes for their customers. Qu's platform elevates disconnected systems, allowing brands to focus on service delivery. When technology becomes seamless, the benefits are evident." His go-to-market strategy will be critical in enhancing Qu's reach among large-scale quick-service restaurants (QSR) and fast-casual establishments.

Joel Abdinoor brings over two decades of comprehensive finance and operational experience to Qu. Prior to joining, he was CFO at NewStore, managing rapid marketplace expansions across more than 50 countries. Abdinoor's career also includes key positions at DataXu and AVG Technologies, where he contributed to significant milestones, including an IPO. In his role at Qu, he will strengthen financial integrity and operational efficiency, addressing current challenges faced by the restaurant sector, such as escalating food and labor costs.

"Restaurants are facing unprecedented financial pressures, and Qu's unified commerce platform is designed to tackle these challenges head-on," Abdinoor said. "My priority is building a solid financial foundation that will support Qu’s sustainable growth and empower our clients to enhance profitability."

Strategic Growth Ahead

Qu's appointment of Melamed and Abdinoor aligns with its mission to elevate the restaurant experience using innovative technology. Recently, Qu achieved notable success in the industry by implementing a comprehensive technology rollout for Jack in the Box, covering more than 2,100 locations. This accomplishment reflects Qu's commitment to catering exclusively to the specialized needs of notable QSR and fast-casual brands, leading to an impressive track record of over 50% year-over-year growth for six consecutive years.

Amir Hudda, CEO of Qu, remarked on this pivotal stage in the company's growth, stating, "We pioneered the first unified commerce solution for restaurants and are gearing up for responsible scaling. With Steve and Joel on board, we are bolstered by their rich experience, ensuring our clients operate confidently as their businesses expand."

About Qu

Headquartered in Arlington, Virginia, Qu is dedicated to revolutionizing the restaurant industry's operational landscapes. The unified commerce platform, built on smart cloud technology, aims to enhance efficiency, streamline operations, and enrich customer experiences by integrating real-time intelligence directly where it’s needed most—within the restaurant environment.

As a committed technology partner, Qu endeavors to empower quick-service and fast-casual establishments to overcome current market limitations, ensuring they achieve reliable and meaningful growth with the aid of their intuitive solutions. Supported by prominent restaurant investors and entrepreneurs, Qu is poised to redefine the future of the restaurant industry.

To discover more about Qu's innovations, visit their website at qubeyond.com.