#Japan #Tokyo #Isetan #IÉNA #IÉNA ENFANT

Discover the World of IÉNA ENFANT at Isetan Shinjuku

From February 18 to February 24, 2026, IÉNA ENFANT, the beloved children's line from the sophisticated French-inspired brand IÉNA, will debut its first-ever pop-up shop at Isetan Shinjuku. This limited-time event, hosted by Baycrews Co., Ltd., promises a delightful experience filled with exclusive products, signature items, and engaging daily events.

A Variety of Exclusive Offerings

During this seven-day pop-up event, attendees will be able to explore a diverse range of items that encapsulate the essence of IÉNA ENFANT. Featured products include:

• - Signature Collection: The pop-up will showcase IÉNA ENFANT's signature pieces alongside new occasion wear for children entering school in 2026.
• - Kid's Seasonal Favorites: Items such as the elegant one-piece outfit priced at 14,300 yen and stylish accessories starting from 11,880 yen will be available.
• - Baby Essentials: Newborns and infants can enjoy adorable rompers from 4,950 yen to 7,700 yen and soft bath towels at 7,150 yen.

Moreover, the store will present pre-sale items exclusive to Isetan Shinjuku, featuring new colors of basic denim products and popular charms perfect for parents and kids alike.

Special Events and Activities

Each day of the pop-up shop will feature unique events, allowing families to immerse themselves in the creativity and artistry of IÉNA ENFANT. One highlight includes the IÉNA ENFANT Academia Kit, which offers a mini designer experience for kids. This limited-edition kit contains:

• - Original design sketches by IÉNA ENFANT designers
• - Remnant fabric from actual clothing production
• - A special A3 file and an assortment of fun stickers
• - A marvellous shopping bag to hold the treasures

Priced at 4,400 yen, this kit promises endless creative fun for little ones.

Exclusive Merchandise and Gifts

Additionally, shoppers who spend over 15,000 yen will receive a special original patch (while supplies last). One of the most awaited items includes the collaboration lines with IFME, featuring stylish footwear ranging from 5,940 yen to 6,490 yen.

For those who purchase IÉNA ENFANT products, an exclusive gacha capsule containing unique stickers will be available for one spin, sparking delight for both children and parents.

Event Details

• - Event Name: IÉNA ENFANT POPUP SHOP
• - Duration: February 18 - February 24, 2026
• - Location: Isetan Shinjuku Main Building, 6th Floor, Center Park / The Stage #6, Tokyo, Japan
• - Address: 3-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022

Mark your calendars for this wonderful opportunity to engage with the enchanting world of IÉNA ENFANT. You can find more details and daily event updates on the IÉNA ENFANT Official Blog, which will launch on January 16, 2026.

About IÉNA ENFANT

IÉNA ENFANT is designed for children, ranging from newborns up to approximately the second grade of elementary school. Like its parent brand, IÉNA ENFANT emphasizes quality materials and unique details, presenting simple yet distinctive pieces perfect for young fashionistas.

For further information:

• - Online Store: IÉNA ENFANT
• - Shop Location: Baycrews Store
• - Instagram: @iena_enfant