#Japan #Tokyo #Ikebukuro #Miss Magazine #Contestants

Looking Beyond Looks: The Digital Campaign of Miss Magazine 2027

As the renowned Miss Magazine celebrates its 45th anniversary in 2027, Kodansha Co., Ltd. is innovating the way beauty contests are perceived. From June 8, 2026, a striking digital outdoor advertisement will be displayed at the Tobu Ikebukuro Station, presenting a unique approach to contestant selection.

The Digital Ad Campaign

In a transformative twist, the campaign introduces an outdoor advertisement featuring what can be described as 'invisible resumes.' Instead of focusing solely on visual appeal, the contestants of 'Miss Magazine 2027' express their unique personalities through handwritten messages. This initiative emphasizes the importance of character alongside beauty, inviting spectators to discover more about each contestant's personal journey.

The campaign launched the announcement of the 'Best 20' contestants on June 2, with the goal of shifting perceptions traditionally centered around looks during beauty contests. Participants have invested their efforts into creating resumes that reflect their thoughts and motivations, which will be showcased in the ad. The details of these resumes and insight into the contestants' personalities can be accessed on the dedicated campaign website here.

Understanding the Creative Vision

Beauty contests have often been criticized for emphasizing external appearances, overshadowing the inner qualities that make each contestant unique. It is precisely this realization that led the Miss Magazine team to create an ad that conceals the candidates’ faces. By doing so, the creative team hopes to highlight the individual stories and aspirations that define each participant. The aim is to give attention to the traits that set them apart beyond physical appearance.

This fresh advertising experience invites passersby to engage with the values of the contest and find candidates they can support based on character rather than sheer looks. Through this campaign, Miss Magazine aims to place all 20 selected contestants under a spotlight, helping them take the first step toward a promising future. Additionally, the website features videos where contestants communicate their messages authentically.

Digital Advertisement Details

• - Display Period: June 8 (Monday) – June 14 (Sunday), 2026.
• - Location: Tobu Ikebukuro Station, C Area.

(Near the South Exit of Tobu Ikebukuro Station)

On the dedicated campaign site, viewers can delve into the 'invisible resumes' of all 'Best 20' contestants, allowing them to explore the individual personalities through exclusive video content.

The Journey of Miss Magazine 2027

With a judging process extended over approximately one year, 'Miss Magazine 2027' is committed to evaluating contestants on various levels, focusing on their individual identities and deeper qualities. Along with the judging timeline, winners will be offered opportunities to shine in ways that align with their unique strengths.

For those interested, the third judging phase, from 'Best 20 to Best 10', will occur between June 8 and June 28, 2026, and the announcement of the top 10 will be streamed live on September 6.

Upcoming Schedule

• - Third Evaluation ('Best 20 to 10'): June 8 - June 28, 2026.
• - Best 10 Announcement: Live stream on July 28, 2026.
• - Fourth Evaluation ('Best 10 to 5'): August 3 - August 23, 2026.
• - Finalist Announcement: Live stream on September 6, 2026.
• - Final Judging: September to December 2026.
• - Grand Prix Announcement: January 19, 2027.

About Miss Magazine

Establishing itself in 1982, Miss Magazine has launched the careers of numerous stars like Shoko Nakagawa and Kana Kurashina in various entertainment realms. The campaign remains dedicated to supporting aspiring talents in developing their identities and propelling them into successful careers in acting, modeling, and more, making every participant's journey pivotal for their lives.

For further updates and insights about the Miss Magazine initiative, visit the official website here.