#Japan #Shibuya #Loft #POP UP SHOP #BUTTER FAMILY

The BUTTER FAMILY Makes Its Debut in Japan at LOFT

A delightful wave of excitement is descending upon Japan as LOFT, a prominent retail chain, announces the arrival of the beloved Korean character brand, BUTTER FAMILY. From April 16, 2026, visitors to Shibuya LOFT will be treated to a whimsical pop-up shop that pays homage to these heartwarming characters. Following this, select LOFT locations around Japan will join the fun on April 18.

Unveiling the BUTTER FAMILY

Originating from the renowned BUTTER SHOP in Korea, the BUTTER FAMILY is celebrated for its charming blend of animal figures and dessert themes. Known for their fluffy and cuddly designs, these characters evoke a sense of joy and playfulness. The much-anticipated pop-up will include a plethora of themed merchandise that focuses on texture and the iridescent charm that the characters are known for.

Visitors can look forward to around 300 different items at Shibuya LOFT alone, while four other participating stores will each showcase approximately 100 unique offerings. Among these delightful products are keychains, plush toys, and various accessories that promise to brighten the day of anyone who encounters them.

A Range of Adorable Merchandise

The event will feature an assortment of items designed to bring joy to everyday life:

• - Fluffy Photo Card Keychain (1,518 yen): A soft and huggable keychain that brings the charm of the BUTTER FAMILY right to your pocket.
• - Veggie Gang Keychains (1,518 yen and 770 yen): Available in various sizes, these keychains capture the adventurous spirit of the veggie-themed characters.
• - Play M Size Keychain (1,650 yen) and Mini Keychains (1,210 yen): Perfect for collectors and fans, these miniatures are cute as a button.
• - Leisure Stand Plush (1,518 yen): A fun plush that’s perfect for cuddling or decorating a space.

In addition, exclusive items available only at the Shibuya location include:

• - Fluffy Photo Card Book (1,980 yen): Collect and cherish memories with this adorable book.
• - Fluffy Face Square Pouch S (1,320 yen): Ideal for carrying makeup or small treasures.
• - Sparkly Pair Wash Hair Band (2,200 yen): A charming accessory for self-care routines.
• - Face Drawstring Pouch (2,090 yen) and Mini Cube Cushion (1,518 yen): Essential items for fans wanting a piece of the action.

LOFT FUN! FUN! SEOUL Event

Highlighting its commitment to cultural exchange, LOFT will continue to celebrate Korean culture through its ongoing LOFT FUN! FUN! SEOUL series, which began in September 2023. This will be the fifth edition, showcasing the latest trends and cultural offerings from Korea across 122 LOFT stores nationwide, including Shibuya and Ginza. The event will also feature a variety of Korean-themed products, including cosmetics and popular items from characters like Molchies and Estabunny, alongside apparel and accessories from brands such as VARZAR and DODOHARA.

This spring, the BUTTER FAMILY POP UP SHOP will run from April 18 to May 29, 2026, promising plenty of exciting experiences for fans of all ages. Be sure to mark your calendars and jump into this explosion of whimsy and cuteness at your nearest LOFT store!

Join the fun and celebrate the arrival of the BUTTER FAMILY in Japan, a series of characters ready to make every day a little brighter!