#Japan #Tokyo #ABC-MART #CONVERSE #Genki Iwahashi

ABC-MART Launches Revamped CONVERSE 'ALL STAR' Sneakers

ABC-MART, a leading retail chain in Japan, has announced an exciting upgrade to one of the world’s most iconic sneaker models, the CONVERSE 'ALL STAR.' Starting March 19, 2026, customers can experience the enhanced comfort of this classic sneaker model, championed by the campaign's featured artist, Genki Iwahashi.

Embracing Change While Staying True

The campaign’s tagline, "Changing to Stay True to Yourself," perfectly encapsulates the philosophy behind this revamped model. Despite retaining its classic silhouette, the 'ALL STAR' has been meticulously redesigned to offer significantly improved comfort, making it suitable for modern lifestyles. This update marks the first major revision in nearly 25 years, with new color options and an array of enhancements.

A Fresh Look with Timeless Appeal

The updated 'ALL STAR' retains its iconic appearance while incorporating key upgrades to its structure. The sneaker is now approximately 60 grams lighter per shoe (for size 26.5 cm) and features a high-performance polyurethane insole. With additional polyurethane foam in the heel area, wearers can enjoy a soft and supportive feel, even during long hours of use. Moreover, to better accommodate Japanese foot shapes, the design of the shoe's upper has been refined for a more comfortable fit, ensuring a stress-free experience.

In addition, the materials used for the tape and shoelaces have been updated to a natural white, lending a minimalist aesthetic to the insole design and emphasizing the classic beauty of the sneaker.

Genki Iwahashi Showcases Versatility

The campaign features rising star Genki Iwahashi, who brings multi-faceted charm to the visual presentation. Set to his latest track, "Dangerous Key," the promotional video showcases Iwahashi's stylish versatility, transitioning from a clean white ensemble to a bold burgundy leather look. His diverse fashion choices align with the campaign's message of continual self-evolution, allowing him to connect with audiences on a personal level.

Complementary 'CONVERSE' Socks Released

In tandem with the sneaker launch, ABC-MART will also introduce two pairs of specially designed socks that ensure the signature 'star' logo is perfectly positioned for visibility when worn with the 'ALL STAR.'

• - High-Cut Socks: Designed to stay put without excessive tightening, these socks feature a double-cylinder knitting technique, ensuring that the 'star' embroidery remains visible even when worn loosely.
• - Ox-Cut Socks: These socks provide cushioning through pile construction on the foot's sole and upper, softening the impact from the ground while mitigating pressure when the laces are pulled tight—combining style and functionality.

Limited-Time Giveaway for Lucky Buyers

As part of the campaign, customers who purchase eligible products from the revamped 'ALL STAR' series at ABC-MART will have a chance to win a pair of shoes signed by Genki Iwahashi. This exclusive draw runs from March 19 to April 13, 2026, with details available through the ABC-MART official app.

Insights from Genki Iwahashi

During a recent interview, Iwahashi shared insights on his creative process and inspirations, reflecting the theme, "Changing to Stay True to Yourself." His interests range from reading to learning new languages, which he incorporates into his daily routine.

• - On Recent Hobbies: Iwahashi expressed that reading broadens his perspectives and enhances his communication skills, while also piquing his curiosity about the histories behind various global brands.
• - Weekend Activities: He mentioned that he often studies English and Italian through mobile apps, preparing for future visits to Italy.
• - Shopping at ABC-MART: He fondly recalled shopping at ABC-MART since middle school, always finding the perfect pair of sneakers suited to his style.
• - Sneaker Love: With a collection of around 200 pairs between Japan and Los Angeles, Iwahashi's adoration for sneakers shines through his fashion choices, mixing street casuals with vintage finds.

Conclusion

The 'ALL STAR' represents more than just a shoe for Iwahashi. He reflects on how it symbolizes his youth and has remained a staple in his wardrobe since his early days. As the brand embarks on this new chapter, the fresh and comfortable 'ALL STAR' promises to capture the hearts of both long-time fans and new wearers alike.

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About ABC-MART
Founded in June 1985 and headquartered in Tokyo, ABC-MART has become a go-to destination for footwear and apparel retailing. Customers can explore their extensive collection both in-store and online. For inquiries, contact ABC-MART at 0120-936-610, available weekdays from 10:00 AM to 5:00 PM.

For more information about the campaign and to view the promotional content, visit the official website or follow the links to the visual and interview on YouTube.