#Japan #Tokyo #BASE FOOD #Nanao #BASE BREAD

Nanao's Exciting Appearance in New BASE BREAD Chocolate Commercial

On May 11, 2026, BASE FOOD Co., Ltd., a pioneering food tech company based in Meguro, Tokyo, announced the release of a fresh television commercial for their popular product, BASE BREAD Chocolate. The new ad, titled "BASE BREAD Chocolate Renewal," features the talented actress and model Nanao as the brand ambassador, captivating audiences nationwide.

Expanding the Appeal of BASE BREAD

The BASE BREAD series is designed to be a complete source of nutrition, ensuring that one serving provides a third of the daily required nutrients. This fundamental concept of being "simple, delicious, and good for the body" is clearly conveyed through the new chocolate-flavored addition. Nanao's enthusiastic endorsement of the improved product, with her tongue-in-cheek comment, "It’s such a chocolate bread!" allows viewers to connect with the product on a personal level.

For long-time fans and those skeptical about nutritious foods' taste, this new campaign aims to dispel any negative perceptions and highlight the incredible value of enjoying a healthy chocolate bread.

Simultaneous Advertising Release

Along with the primary commercial, there are several short versions titled “BASE BREAD Chocolate Interview – Filling Version” and “BASE BREAD Chocolate Interview – Flavor Version.” The campaign aims to saturate various advertising channels, including social media, print advertisements, and even retail spaces equipped with customized display units. Shoppers will also be able to see Nanao’s handwritten messages promoting the product, enhancing the personal touch behind the brand.

Projecting a Nostalgic Yet Innovative Recipe

The commercial revamps the beloved BASE BREAD Chocolate by emphasizing a luxurious Belgian chocolate flavor, a significant upgrade from its predecessor. The team's effort to modify the loaf shape to a marbled roll, combined with the use of 1.7 times more Belgian chocolate, enriches the taste and aroma of the bread without sacrificing nutritional value. This meticulous approach ensures that the chocolate flavor is balanced with healthier ingredients, making it an appealing choice for daily consumption.

Moreover, the production team’s adjustments to the recipe avoid any spikes in saturated fats—an essential consideration for a nutritionally complete meal. The result is a product that not only satisfies sweet cravings but also fits perfectly into a balanced diet, embodying the brand's mission of making nutritious food appealing and accessible.

BASE FOOD: Leading the Smart Food Trend

Since its inception in 2016, BASE FOOD has aimed to innovate staple foods and promote health as a norm. With the tagline “Innovating staple foods for a healthier life,” the company has expanded its offerings to include various products like BASE PASTA, BASE YAKISOBA, and more, achieving over 300 million units sold by March 2026. Their inclusive approach to nutrition has attracted over a million subscribers for regular purchases.

Conclusion

With the creative direction of Masahiro Kitao—who has successfully managed campaigns for over 200 companies—the BASE BREAD chocolate commercial stands as a testament to how food technology can intersect with exciting experiences. The ad is not just a promotion; it’s a movement towards healthier eating without compromising taste. Tune in to the new commercial and discover why Nanao believes we should all treat ourselves to a chocolate treat that’s healthy, too!

For those eager to see Nanao in action, check out the main TV commercial here and the behind-the-scenes content here.