#Japan #Tokyo #Green Tea #Natura #Daiwairo

Daiwairo's Innovative Launch of 'Natura Saranhada' Series

Daiwairo Paper Corp., headquartered in Chiyoda, Tokyo, is set to release its new absorption care product line, "Natura Saranhada Anshin Absorption Napkins," across Japan on September 19, 2025. This new series features seven varieties designed for those encountering urinary leakage, making it easier for consumers to navigate product options based on function and absorption capacity.

Addressing a Growing Market Need

With one in four women reportedly suffering from light urine leakage, the absorption care market is on a significant growth trajectory, projected to increase from 52.9 billion yen in 2020 to approximately 79.5 billion yen by 2024. However, many potential users remain hesitant to purchase these products due to feelings of embarrassment or uncertainty about which product suits their needs. A recent survey conducted by Daiwairo revealed that 58% of respondents struggle to choose products due to not knowing their urinary output, while 79% feel encouraged when symptoms are clearly defined on packaging. This indicates a substantial need for approachable solutions in the market.

To combat this, the newly designed packaging highlights key attributes such as absorption capacity, length, and specific symptoms, easing the selection process for first-time users. Moreover, the brand emphasizes features such as "speedy absorption" and "double odor protection against sweat and urine," ensuring that these benefits are communicated more effectively to the consumer.

Product Features and Benefits

The "Natura Saranhada" series utilizes a unique slit line structure that allows for rapid absorption of fluids, preventing moisture retention on the surface and ensuring a dry, comfortable feel. The slit line also adapts to body movements, reducing the chances of slippage and bunching, which enhances user comfort.

An exciting update in the new series is the inclusion of double the amount of green tea extract, significantly strengthening its odor-controlling properties. This ingredient effectively neutralizes unpleasant odors caused by sweat and urine, ensuring confidence even during outings. The series offers a variety of options including products made from 100% natural cotton and larger capacity packs, catering to diverse preferences and requirements concerning urinary care.

Product Lineup

The comprehensive lineup includes:

• - "Natura Saranhada Anshin Absorption Napkin" – available in multiple sizes and absorption levels for optimal user flexibility.
• - "Natura Saranhada 100% Natural Cotton Anshin Absorption Napkin" – emphasizing comfort with fully natural materials.

This initiative aims to provide a tangible solution for women facing urinary leakage, thus supporting their quality of life.

Commitment to Sustainability

Daiwairo Group operates under the guiding principle of creating a gentle future for people worldwide. Our vision encapsulates "hygiene, life, and regeneration," striving to resolve societal challenges through our business activities. The launch of the "Natura Saranhada" series aims to contribute toward the achievement of Sustainable Development Goals (SDGs), particularly goal 5: achieving gender equality and empowering women. Moving forward, we aspire to advance a sustainable society through our products and services.

Conclusion

As we approach 2025, the "Natura Saranhada Anshin Absorption Napkin" series embodies Daiwairo's commitment to innovation and consumer well-being. By addressing both comfort and practicality, this product launch represents a significant step toward ensuring that urinary leakage does not inhibit the active lifestyle of women today.