Shohei Ohtani Launches 'Home Safety Project' with Secom

On August 17, 2025, Secom Co., Ltd. will unveil the 'Home Safety Project,' featuring their ambassador, baseball star Shohei Ohtani. The project aims to foster a safe and secure environment for families, especially as Ohtani has recently welcomed a new addition to his family while playing in the United States.

As the first phase of this initiative, Secom will air a new TV commercial on launch day. The advertisement showcases Ohtani reflecting on cherished memories through photographs of his significant belongings. From everyday essentials to the glove that aided his early challenges, these images portray the emotional weight of his journey and the importance of what he holds dear.

The commercial emphasizes Secom’s commitment to safeguarding the 'precious things' in life, resonating with Ohtani's heartwarming tagline: 'I live with my treasured things.' It highlights the importance of home security, ensuring peace of mind for everyone undergoing daily challenges.

For the second phase, coinciding with the commercial launch, Secom will initiate an interactive social media campaign titled '#MyPreciousThings.' Participants are encouraged to post photos of their treasured items on X (formerly Twitter) with the campaign hashtag. This initiative aims to inspire individuals to acknowledge and appreciate their valuables while reinforcing the notion of protecting significant aspects of everyday life. Active participants will have a chance to win exclusive prizes such as a custom key case or 5,000 yen Amazon gift card through a lottery.

Secom is committed to continuously enhancing awareness around safety, with various content and awareness programs planned for the future. Further details on upcoming content will be released soon (stay tuned!)

Special Project Website

To explore more about the 'Home Safety Project', visit the special site here: Secom Home Project.

Commercial Details

- Video Release Date: August 14, 2025
- Commercial Broadcast: August 17, 2025 (National coverage)
- Types of Commercials:

- 'My Precious Things' 30 seconds Watch Here
- 'My Precious Things' 15 seconds Watch Here

- Available on Secom’s official YouTube channel, SECOM TV.

CM Story

The ad features a wall adorned with numerous photos, representing everyday objects like 'sunflower seeds,' 'boiled eggs,' and items one constantly uses. Among these are invaluable treasures, such as diving goggles filled with amazing memories of teammates and the cherished first glove. Ohtani reflects on moments that matter, reminding us that even during challenging times, we are surrounded by things worth protecting. His poignant message, 'I live with my treasured things,' is aimed at supporting all those facing trials, ensuring their environments allow for a sense of 'safety and security.' The video closes with Ohtani’s voice narrating, 'Secom, are you secure?'

Behind-the-Scenes & Interview

View behind-the-scenes footage of the CM shooting along with an exclusive interview with Ohtani. In the interview, he discusses precious items from his childhood and his current views on creating a sense of security at home as he continues to pursue challenges.

Watch the behind-the-scenes and interview video here: Making & Interview Video.

Campaign Overview

Application Period: August 17 (Sunday) to August 31 (Sunday), 2025 at 23:59

Prizes and Lottery Details

- Prize A: Secom original key case (30 winners)
- Prize B: 5,000 yen Amazon gift card (20 winners)

Prize designs may vary.

Application Procedure

During the contest window, participants can follow Secom's official account on X (@SECOM_jp) and post a photo with a brief comment about their precious item. Posts must include:

- Desired prize (A or B)
- Hashtag: #MyPreciousThings
- Mention: @SECOM_jp

Ensure your profile is public to validate your submission.

Details about the campaign can be found here: Home Safety Project Campaign.

Winner Announcement

Winners will be notified via DM on X by September 2025. Prize A winners need to fill out a delivery form by October 31, 2025, while Prize B winners will receive the Amazon gift code via DM.

About Shohei Ohtani

Born in 1994 in Iwate Prefecture, Shohei Ohtani stands 193 cm tall and weighs 95 kg, batting left while throwing right. He was drafted 1st overall by the Hokkaido Nippon-Ham Fighters in 2012. After signing with the Los Angeles Angels in 2018, he was honored with the AL MVP award in 2021. In 2023, he became the first Japanese player to win the AL home run title and received the MVP award with unanimous votes for the second time. In 2024, he will transfer to the Los Angeles Dodgers and has made history as the first player to achieve a '50 home runs and 50 stolen bases' record, also winning the season MVP award in the National League for the third time consecutively.