#Japan #Tokyo #Neutral #Su-Po-Baki #Atelier Okada

Fitting Store for Hands-Free Pumps

At the Tokyo Family Marche located in the Ariake Garden, busy moms and working women are invited to experience the 'Su-Po-Baki' fitting store, running until the end of December. Brought to you by the Kobe-based footwear manufacturer, Atelier Okada, this store allows women to freely try on the original hands-free pumps from their acclaimed brand, NEUTRAL.

What are Su-Po-Baki?

The 'Su-Po-Baki' pumps emerged from real-life challenges faced by moms, especially during pregnancy or while carrying a child, where putting on and taking off shoes became a hassle. True to its name, 'Su-Po-Baki' allows for a hands-free experience, making it incredibly convenient and stress-free. This series has quickly gained popularity among expectant mothers as well as busy professional women looking for stylish yet comfortable footwear.

Unique Selection of Shoes

While at the fitting store, shoppers can try a variety of 'Su-Po-Baki' styles that combine comfort and elegance. Here’s a look at the five styles available for trying on:

1. Su-Po-Baki Loafer Plus - This round-toe shoe seamlessly fits into both smart and casual outfits, available in a lineup of colors fit for all seasons, ensuring your feet always look stylish.
2. Su-Po-Baki Hengen Loafer - Perfect for work or leisure, this versatile loafer can replace pumps, sneakers, and flat shoes alike.
3. Su-Po-Baki Otona Opera Loafer - This design combines luxury opera shoe aesthetics with casual loafer stitches, making it suitable for both formal and casual occasions.
4. Su-Po-Baki Waffle Flat Pumps - Striking a balance between casual and high-end, these pumps feature quilted detailing and eye-catching gold heels.
5. Su-Po-Baki Good Impression Flat Pumps - The center seam design elongates the legs and offers a beautiful silhouette, with a square toe for a formal touch that’s enhanced by delicate stitching.

Store Experience

The fitting store is designed for a relaxed shopping experience, allowing you to try on various colors and sizes right at the venue. Moreover, there's a dedicated kids' space, making it convenient for parents visiting with children. Customers can try on shoes, and if they find something they love, they can order it for home delivery.

Special Offers and Promotions

As part of their excitement to engage with shoppers, visitors can receive a 500 yen discount by following NEUTRAL on social media platforms like Instagram, Facebook, or adding their LINE as a friend. This applies even to existing followers, allowing everyone to enjoy discounted purchases.

Looking Ahead

The fitting store at Tokyo Family Marche, part of Ariake Garden, will continue unveiling a variety of footwear for moms and expectant mothers through March 2026, with 'Su-Po-Baki' available until the end of December this year. Be sure to follow their Instagram for updates on styles and schedules.

How to Visit

Location: Ariake Garden, 2-1 Ariake, Koto City, Tokyo, 135-0063 Japan
Contact: 03-4400-0483
Hours: Mon-Fri: 10:00 AM - 7:00 PM / Sat-Sun: 10:00 AM - 9:00 PM
Access: 10 minutes walk from the Rinkai Line’s Kokusai Tenjijo Station, 7 minutes from the Yurikamome's Ariake Station.

About NEUTRAL

NEUTRAL stands for ‘pumps that make you want to run’ and aims to offer shoes that minimize fatigue while looking fashionable. The brand supports all women, from working moms to housewives, who face daily challenges. Each product is lovingly crafted from its inception, ensuring both comfort and style are never compromised. Furthermore, as a direct manufacturer, NEUTRAL offers personalized support for post-purchase adjustments and repairs.

About Atelier Okada

Founded in 1974, Atelier Okada is a women’s footwear manufacturer based in Kobe. The company emphasizes creating shoes that reduce fatigue and prevent foot pain by utilizing knowledge from Western medicine to enhance shoe construction. With a focus on durability, comfort, and style, they develop a range of shoes tailored to modern needs.
For more information, visit Atelier Okada.

Corporate Information:
Company: Atelier Okada Co., Ltd.
Head Office: 2-3-36 Kaguracho, Nagata Ward, Kobe City, Hyogo, 653-0836
Phone: 078-641-5401
CEO: Yoji Okada
Capital: 10 million yen
Established: April 1974.