#Japan #Tokyo #Washable Paper #Kraftyle #Bellve

Kraftyle: Revolutionizing Daily Life with Paper Products

In a world where sustainability and creativity intersect, Kraftyle emerges as a new beacon of innovation. Launched by Bellve Co., Ltd., a veteran in the paper bag and packaging materials industry based in Nakano, Tokyo, Kraftyle aims to explore the possibilities of paper and deliver delightful experiences to everyday life.

A Vision Realized

Bellve has dedicated 77 years to creating high-quality packaging solutions, primarily focusing on paper bags. However, their journey took an exciting turn upon discovering a remarkable material—washable paper. This material stands out because it is both practical and durable, allowing for repeated use without losing its charm. The desire to expand the use of paper beyond traditional packaging led to the birth of Kraftyle.

The name Kraftyle combines ‘Kraft’ (craft paper) and ‘Style,’ symbolizing the brand's commitment to enhancing lifestyles through beautifully crafted paper products.

Unique Features of Kraftyle

Kraftyle brings forth a range of products made of washable paper, showcasing the extensive potential of this material. It promises to deliver not just utility but joy in daily life through its thoughtfully designed items.

Bellve’s longstanding expertise in packaging directly informs the functional design of these products, which are perfect for both practical use and aesthetic appeal.

Product Lineup

1. Mini Tote
- Size: W200×D100×H210mm
- Color: Kraft/Gray
- Material: Washable Paper
- Price: ¥1,320 (tax included)
This product is ingeniously designed with a square shape, perfect for organizing everyday essentials, offering a delightful user experience.

2. Recovery Bag
- Size: W130×D90×H360mm
- Color: Kraft/Gray
- Material: Washable Paper
- Price: ¥1,400 (tax included)
Its design focuses on balancing aesthetic appeal with functionality, featuring a one-handle design and striking metal fixtures, answering the needs of contemporary consumers.

3. Name Tag (Optional Item)
- Size: W40×H100mm
- Color: Kraft/Gray
- Material: Washable Paper
- Customization: Foil embossing available
This elegant tag features foil stamping, making it an ideal branding accessory while ensuring the Kraftyle logo and shop name are prominently displayed.

The Essence of Washable Paper

Washable paper, a natural fiber-based material where cellulose dominates, combines durability with a unique texture reminiscent of leather. Its inherent strength against water and usability sets it apart as an eco-friendly alternative in today’s fast-paced and environmentally conscious market.

Looking Ahead

Kraftyle aims to extend its reach beyond online sales; the brand is committed to showcasing its products at lifestyle and craft events and utilizing distribution partners for broader wholesale accessibility. The vision is clear: to continuously expand the Kraftyle lineup with innovative products that harmoniously blend into everyday life, showing the captivating qualities of paper.

Learn More

For those intrigued by Kraftyle’s offerings, visit their online store or follow their journey on Instagram. The brand's concept book provides additional insight into the philosophy driving Kraftyle, and you can explore more about their commitment to enriching lives through thoughtful design on their official website.