Roots Natural Kitchen Inaugurates Its Third Restaurant in the Richmond Area with Exciting Promotions

Roots Natural Kitchen Expands in Richmond



Roots Natural Kitchen is thrilled to announce the grand opening of its third location in the Richmond area, set for January 11, 2025. This exciting milestone marks another step in the restaurant's mission to make natural food accessible and enjoyable for all. To celebrate this new addition to the community, Roots has planned a 3-day scavenger hunt that offers fans the chance to win free meals for an entire year!

Scavenger Hunt Details


The scavenger hunt is not just a fun activity but also an opportunity for participants to immerse themselves in the Roots experience. From January 8 to January 10, fans should follow the restaurant's Instagram account, @rootsnk, where daily hints will be provided at 11 AM ET. The first one to locate the hidden Roots bowl each day will be rewarded with a year-long supply of free meals (one bowl per week). A total of three winners will emerge from this engaging challenge.

In addition to the scavenger hunt, customers who order from the new Midlothian location on the opening day will enjoy a generous 40% off their orders using the code MIDLO. The first 100 visitors will also receive a complimentary Roots Natural Kitchen t-shirt, adding to the excitement of the event.

Location and Offerings


The new Roots Natural Kitchen is located at 14207 Winterview Parkway in the Winterfield Crossing Shopping Center, providing a space for dine-in customers and offering convenient delivery, catering, and pick-up options. The restaurant will have operating hours from 10:30 AM to 9 PM, Monday through Friday, and 11 AM to 9 PM over the weekend.

Patrons can expect to find a diverse menu featuring ten signature bowls, all of which are customizable to meet individual dietary preferences and restrictions. Popular options include the Pesto Caesar, Mayweather, and El Jefe, all designed to be delicious, healthy, and satisfying.

Henry Borgerson, CEO of Roots Natural Kitchen, expressed excitement about this new venture: “For years, we’ve had members of the Midlothian community campaigning passionately for us to come south of the river. We’re dedicated to making bowls that taste great and that you feel great eating, and we’re excited for the opportunity to bring more Roots to the Richmond area.”

Roots Natural Kitchen's Journey


Founded in 2015, Roots Natural Kitchen is a fast-casual restaurant committed to serving natural food that doesn't compromise on taste. Since its inception, Roots has expanded to 14 locations across the states of Virginia, Delaware, Maryland, Ohio, Pennsylvania, and North Carolina. With its focus on customizable grain bowls and salads, Roots continues to grow and fulfill its vision of providing healthy meal options for everyone.

For more information about this exciting new location and the range of offerings available, visit rootsnaturalkitchen.com or follow along on Instagram at @rootsnk. Experience the vibrant flavors and healthy culinary creations that Roots Natural Kitchen has to offer and join in on the grand opening festivities!

Topics Consumer Products & Retail)

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