ABC-MART, a prominent name in the sneaker retail market, has launched two much-anticipated adidas sneaker models, the 'ACE LITE' and 'LITECOURT.' As part of their promotional efforts, they have enlisted popular models Megan Natsukawa, Nene Furuzono, and Ai Tanaka from the ABEMA show 'Today, I Fell in Love.' These rising stars are gaining recognition among Generation Z, making them ideal ambassadors for the campaign celebrating these stylish, functional shoes.
The campaign, themed 'Light as Air,' focuses on the lightweight nature and appealing design of the sneakers, offering fresh styling ideas for autumn. These shoes are positioned as perfect companions for everyday wear, whether you're heading to class, hanging out with friends, or going out for a casual date.
Overview of ACE LITE and LITECOURT
The 'ACE LITE' and 'LITECOURT' sneakers are designed with Cloudfoam cushioning, providing an incredibly comfortable fit that lasts all day long. Their sleek and minimalist design makes them versatile enough to match any outfit, be it sporty, casual, or smart. Whether you're navigating campus life or socializing with friends, these sneakers will effortlessly become your go-to choice for daily wear.
- - ACE LITE: Features understated sporty punch hole three stripes that give it a modern touch.
- - LITECOURT: Inspired by basketball shoes, this sneaker offers a minimalistic design available in a variety of colors to express your unique style.
Exciting Styles for Autumn
The featured models—Megan Natsukawa, Nene Furuzono, and Ai Tanaka—showcase a range of autumn outfits that are perfect for the upcoming season. Each model brings her unique flair to the styling, embracing diverse looks such as sporty and light, feminine and chic, casual street style, and elegant preppy vibes.
The versatility of the 'ACE LITE' and 'LITECOURT' sneakers is on full display through the models' personal outfits, demonstrating how one pair of shoes can elevate multiple styles.
Product Details
ACE LITE
1. GREY/GREY/FTWR
2. DARK/DARK/CLAY
3. FTWR/CORE/GREY
4. ALUM/ALUM/PUTT
5. FTWR/CORE/FTWR
- - Size Range: 22.5 to 30.0 cm, available in 0.5 cm increments
- - Price: 8,250 JPY (tax included)
LITECOURT
1. ALUM/CORE/WOND
2. CORE/LUCI/OFFW
3. CORE/CORE/CORE
4. FTWR/CORE/GREY
5. CORE/WARM/EART
- - Size Range: 22.0 to 30.0 cm, available in 0.5 cm increments
- - Price: 8,250 JPY (tax included)
Profile of Featured Models
Megan Natsukawa
- - Date of Birth: August 22, 2006
- - Hometown: Osaka, Japan
- - Background: A talented model and influencer, Megan has captivated audiences with her unique blend of Kansai dialect and mixed heritage.
Nene Furuzono
- - Date of Birth: March 3, 2007
- - Hometown: Fukuoka, Japan
- - Background: Rising to fame via ABEMA, Nene has amassed a huge following and is known for her stylish looks and engaging personality.
Ai Tanaka
- - Date of Birth: March 8, 2007
- - Hometown: Osaka, Japan
- - Background: An emerging fashion icon, Ai has made a significant impact in the industry, participating in various fashion events while being celebrated by her peers.
About ABC-MART
Company Name: ABC-Mart, Inc.
Representative: Minoru Noguchi
Location: 1-3-1 Azabudai, Minato City, Tokyo 106-0041, Japan
Established: June 6, 1985
Business Focus: Retail of shoes, apparel, and accessories; shoe product planning, manufacturing, and sales.
Customer Service:
- - Phone: 0120-936-610
- - Hours: 10:00 AM to 5:00 PM (Weekdays only)