Hisense Unveils Ambitious AI-Driven Growth Strategy for Smart Living

Hisense's AI Growth Strategy: Pioneering a New Era of Smart Living

In a groundbreaking move, Hisense, a leading global brand in consumer electronics and home appliances, has introduced a comprehensive growth strategy anchored in artificial intelligence (AI), designed to reshape the future of intelligent living. This announcement was made at the Hisense Global Partner Conference 2026 held in New York, coinciding with the FIFA World Cup 2026 finals, where the company presented its vision for the AI era to a global audience of customers and partners.

Fisher Yu, the CEO of Hisense Group, emphasized the transformative power of AI, stating, "Artificial intelligence is changing the world, and we are all part of this change. We are stepping into the AI era, and we must embrace this unstoppable wave. Our strategy focuses on enhancing our presence across the AI value chain, turning smart devices into intelligent home assistants, maintaining a long-term sports marketing strategy to boost our global brand, upholding a service-first approach to enhance user experience, and deepening 'glocalization' to create long-term value for our customers and partners."

At the core of Hisense's strategy is a steadfast commitment to AI. The company is constructing an integrated AI ecosystem that spans the entire value chain. "When we place Hisense within this architecture, our vision becomes clear: we are transforming our entire business based on artificial intelligence," Yu explained. Hisense is deepening its growth in AI hubs, semiconductors, intelligent energy, laser technology, and automotive electronics, while continuously strengthening its core business in smart devices.

For consumers, this strategy translates into a new generation of products evolving from mere smart devices to proactive smart home assistants—devices capable of sensing their environment, understanding user preferences, and interacting naturally to serve their needs. "Devices simply accept commands. But a true assistant can do much more. It understands you, anticipates your needs, and adds real warmth to your home. This is the future of our industry," said Yu.

Hisense's vision is already becoming a reality within its ecosystem. Hisense TVs, powered by the V AI OS, can analyze user preferences and intentions to provide timely, highly personalized content recommendations. Beyond entertainment, the ConnectLife platform allows smart appliances to operate intelligently—streamlining cooking, laundry, air conditioning, and energy consumption—effectively blending these four functions into a smarter, more intuitive home.

Additionally, Hisense is committed to enhancing its global brand through long-term sports partnerships, utilizing the universal language of sports to connect with consumers worldwide. Romy Gai, FIFA's Commercial Director, remarked, "It's exciting to see our partners pushing forward, developing new technologies like top-tier LED displays, and supporting us in the VAR at all levels."

Haydon Myers, CEO of Harvey Norman's electrical division in Australia, highlighted, "Our partnership with Hisense is valued for their ongoing global investments in cutting-edge technologies, innovation, and brand building. Hisense's commitment to global premium quality is reflected in its partnership with three consecutive World Cup events. This long-term commitment continues to bolster the brand and create lasting value for consumers, retail partners, and the industry as a whole."

In tandem with its international growth, Hisense's commitment to long-term investments in global sports partnerships is evident. As AI transforms industries worldwide, Hisense remains determined to combine technological innovation, global partnerships, and customer-centric innovations to pioneer a new era of smart living.

About Hisense

Founded in 1969, Hisense has become a globally recognized leader in the consumer electronics and home appliance sectors, operating in over 180 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia data, Hisense ranks first globally in the 100-inch and larger TV sector (2023 to Q1 2026). As the ‘Origin of RGB MiniLED,’ Hisense is at the forefront of innovation in next-generation RGB MiniLED technology. As an official sponsor of the FIFA World Cup 2026, Hisense is committed to global sports partnerships as a means to reach audiences worldwide.